Have you ever felt like your industry's best kept secret, like you have an amazing service to offer then if only more people knew about it, your business would grow. Or have you ever been frustrated watching your competitors sale by you, even though they're not doing nearly as good a job as you? If so, you're going to want to pay careful attention to this video, because in this video, I'm going to be breaking down the most effective marketing and promotion strategies and tactics you need to be using in today's market. If you want to grow your business, because as unfair as it is, it's not the best business that wins, but the business with the best marketing. So let's fix that.
Now, hey there. My name is AG marketing strategist and welcome to the channel, the number one place for entrepreneurs to learn proven marketing strategies to grow your business online.So if that's something you're into, you may want to consider subscribing, hitting that notification Bell. So you never miss a future episode if you've been in business for any length of time, or hey, even if you're just getting started, you've probably already realized that it's not the best businesses that win. But the businesses with the best marketing. There's a ton of examples like this hidden Gems, or three best kept secrets, the kind of business that you stumbled across. And you wonder, why don't more people know about this? I mean, that might even be your business. This is because, well, having a great business providing a great service is incredibly important. Mandatory even it's not the whole picture. After all, nobody can buy from you if they don't know you exist just like nobody will find this video if they don't know it exists, which is why, if you don't mind quickly hitting the like button for the YouTube algorithm, I'll be forever grateful. Anyway, this is why making your marketing your business has taught top priority is absolutely fundamental. If you want your business to grow.
So how do you effectively promote your business online? So you can generate more leads, more clients, more customers, more sales and more Revenue? Well, it all starts with first identifying the what? And then identifying The Who. So let's do that. Now, the first thing you need to do before even thinking about writing a sales letter, or posting on Instagram, or scripting out a YouTube video. Well, the very first step is getting crystal clear on exactly what it is that you do. And I'm not just talking about surface level stuff either, like, I help people lose weight, or I help people get clients, or I help new parents help their babies sleep through the night, which for that last one, that's a gold mine, a lot of cranky, nocturnal babies out there. Anyway, what I need you to do is to really take it one step further, really identify what it is that makes you unique. What it is that makes you different. And essentially what it is that makes someone want to choose you over your competitors, or over all the other choices out there in the market. There's a great quote by Sally hogshead that I absolutely love where she says, different is better than better. While it pains me to say that because, of course, you need to provide a good service. You need to have a good business. But when it comes to marketing, basically every single person out there is saying that they're the best. They provide the best service.
They provide better quality, and essentially, statistically speaking, it's not possible. And your customers know that this is why you need to give them something else to hold onto, rather than just the claim saying that you're better or that you're the best, because while it may be true, it's really hard for clients and customers to just accept that at face value, well, after nearly a decade of helping my clients and my students optimize their marketing, I've found that that perfect, unique selling proposition USP, or that perfect area of differentiation lies at the intersection of three different points. The first is your skills or your expertise. What are you good at? What unique skills or talents do you possess that not many other people do, or what are people always asking you for help with will use the blue crown for this blue, because I like blue and crayons because Dad life, the next area is your area of Interest, the kind of things that you really enjoy, because, well, anyone can do something that they don't really like for a few weeks. A few months, maybe even a few years.
You don't want to build your entire career, your entire business around something that you absolutely hate doing. Because when you do that, it'll completely and your work will suffer. Essentially you just won't very much enjoy your life for this one. Let's use the red crayon because it denotes passion. Then the third area is market demand. What is it that people need? More importantly, what is it that people are actually willing to pay for? Because as a quick side note, what somebody says they want, and what they're actually willing to pay for can often be two very different things. This part is incredibly important, because without it, you become the cliched starving artist who's doing work that they love and that they're interested in, but really can't afford to pay the bills. You don't want to do that.drain your energy. Your performance
So for this one, we'll use green The Color of Money. Once you've got these three things down, it's time to start making a list of your skills and of your passions and interests as well as Market um. And so that you can find that sweet spot that golden area right in the middle, where everything overlaps and where you're going to be best served and really be able to deliver ultimate value for ultimate reward once you've got the what down it's time to move on to The Who. And the who is all about your ideal target market, your ideal target market, also known as your ideal client Avatar, or your ideal customer Avatar is really just a representation of the exact person fictional representation of the person that you want to serve. Now, this next part is a little bit intuitive, but stick with me, because the results don't lie. Essentially the more focused, the more specific, the more Niche down you can be more selective about who it is that you serve, and who it is that you don't serve well, the easier it'll be for you to stand out and become that go to leader and Authority in your Market. The reality is, is when you make your business too broad, and you try to appeal to everyone, you end up appealing to no one. This is because when you broaden your appeal too much, when you really try to include way too many people in your marketing and in your business, and in your messaging, you really have to water down your message, which means you end up becoming way less specific and way less attractive to the actual people that you want to serve. Now in life excluding people is bad, don't be mean.
But in marketing, excluding people is mandatory. You must exclude people in your marketing, exclude people who aren't a good fit for your business exclude people who won't end up buying from you and exclude people who your business just isn't designed to serve and who really won't get good results from what it is that you offer. This means if you're a business, that's a helps. Female entrepreneurs build their business. Don't feel bad about excluding men. Or if you're a business that helps new dads get into shape. Well, don't feel bad about excluding people who aren't new dads and who aren't looking to get into shape. Point being.
Thank so much for Being here.
