What's everybody? So today we're going to answer the super high-level question. What is email marketing? Right? Whole bunch of reasons, of course, why you'd want to understand this if you're just getting in a digital marketing, or if you understand a little bit of email marketing, but you might be missing a few pieces here and there. This is the Blog for you. So stay to the end, because we're going to do a comprehensive overview of what email marketing is, and the fastest way to implement it on your own business. Let's get going.
It's a super high level just getting started. What is email marketing? So let's define this a little bit, dig into this and talk about why it's so important. So what is email marketing? Email marketing is a tool that lets us do two things. One is first provide value to users in the form of content and to direct users through each step of the customer Journey or the sales funnel when they get stuck, right? So we use it in these two ways. Primarily, we're talking about digital marketing. Email marketing is arguably the most underrated digital marketing channel out there. I personally love search engine optimization. Seo have been doing SEO for 10 years, but as we've grown this business more and more, I've come to the realization that email marketing is incredibly important, and usually the most underrated digital marketing channel. There's a number of reasons why. And I want to talk about that, right? Not everyone is on Facebook, right? Not everyone is on Snapchat. There's a number of different social channels out there, but everyone has an email address. And that's why this is so important.
Your email list you as a marketer, you as an entrepreneur as a business owner. As you grow your email list, that email list can go with you, right? It is a portable asset. So there's many digital marketing channels out there that change very dramatically or they die. Right? So what has value today might not necessarily have value tomorrow, right? Ranking number 1 on Altavista 87 was fantastic. It was probably great for any business. It's not that important. Now that we say even exist. Having the dopest Myspace page, you know, back in 2002, was probably awesome. Probably doesn't matter as much now, right? So spamming your way to grow through social invites, signal, learn this the hard way. They did this with Farmville, you know, back maybe 5-10 years ago got a lot of early growth. And then, you know, Facebook change the rules with social invites and their stock price slid it as well.
It was a very tough break for them. You know, praying Google doesn't change the rules. Demand media basically went public off of kind of low quality content marketing and then Google Panda update really slap them, and their stock price took a very dramatic drop as well. So rules change all the time, like Google and Facebook can change their rules all the time. Different social networks can expand and contrast all the time. Stuff can often change a lot, right? But email often doesn't change. It is not a social channel, right? It is a web protocol.
And I want to talk a little bit about this. And what that difference is, right? So the internet is made up of protocols and applications, right? So, web applications are a lot of these sort of private companies that you use everyday right? Facebook, Google, Yelp, Instagram, Snapchat and Myspace are web applications. And they often sit on top of web protocols. We talk about web protocols talking about DNS, Hannah domain name, service, HTTP, FTP, IRC, SSL.
These are all and of standardized digital communication platforms, digital communication. Language has effectively that we all use on a day-to-day basis. They're not necessarily owned by a private company. They are these kind of standards that we all use when we use the internet. Smtp is email, right? So when you're doing email marketing, you're using the SMTP protocol you're not using, you know, Facebook's terms of service or Google's terms of service.
You want to be sending them emails based on what they're interested in based on the actions that they're taking on their own site, right? So examples of automated email might be something like receipts, order confirmations, forgotten passwords, welcome emails, a value sequence, maybe cart abandonment, right? If they add a product to the car and then leave lead magnets are upgrades. And you want to do this, get a contextually.
Thank You So Much for Being here
