Hey everyone, its AG, and today's another day of email marketing a lot, right? Teach you how to go from 0 to 50 thousand subscribers with email marketing in today's lesson. I'm going to be breaking down email optimization. But why should you optimize your emails? Well, it's all about lifetime value. The more you optimize your emails, the more Revenue you can generate through emails. And we think about lifetime value of a customer. There are some people in many cases where they're generating sixty thousand dollars from people on their email list. They're getting their customers that continually come back and buy from. Continue doing upsells, downsells, a great example of a company who has amazing lifetime value from their email address. And their users is Amazon. So how do you start optimizing? Well, let's get started. First off, you have a welcome email. When someone joins your list, give them a welcome email. What should they expect? What should they learn? What do they as purchase?
What other complementary products? What else can they do to have amazing experience? These are all examples of Welcome emails. The goal is to continue to educate users and give them stuff that benefits them. So that way they stay activated, and they continually want to buy any of your products or services in the future. Then you have notification emails. These ones have one of the highest open rates. They should be real time that are triggered by specific actions that someone takes, or even doesn't take a good example of this is if you're using Uber, says the marketing tool, a notification email could be that your rankings are higher, or your rankings have dropped on Google. Those are all examples of notification emails, extremely high open rates and click the rates. And the key that I found with notification emails is not just let him know something happened. But what's the next step that they should take? Should they purchase a service or a product to improve the experience or solve that problem? That's an example of an action that someone can take, for example, for if I send an email saying your rankings have dropped on Google, there's an algorithm update that just happened. Click here to schedule a call with one of our sales reps to break down and how we can help you fix this. That's example of a call to action in a notification email. You also want to have high value newsletters. So emails aren't just about selling. You want to educate and provide tons of value, because if you spend majority of your time educating, you know, they say, 80/20 rule, I believe in 9010 where you spend 90 plus percent of your time delivering value than 10%, maybe selling. And if you look at me, I go above and beyond the 90/10. I'm probably more like a 9810 where 98 of my emails are educational. Maybe? I mean, not 9810 more so 98 to were 98 of my emails are educational. Maybe two of them sell. But that models really worked out for me, because it also helps build trust.
Then you have the review email. This is for getting surveys, feedback, getting reviews for your products or services. And this is a great because it gives you instant feedback. So that way you can fine-tune your products and services, which will help increase your overall Revenue, word-of-mouth marketing as well. Now you have the cart abandonment sequence. So when someone comes and buys from you, I don't care if they're buying a physical product or even a digital one like an e-book. What you'll find is a lot of people go to your checkout, and not by you'll be lucky. Literally, you'll be lucky if 50% of the people that hit your checkout page and start putting in their information even complete the process. So how do you get those people to keep coming back? And we have all these templates in the email marketing unlock course that we're giving you. So that way you don't have to start from scratch, and you can find all of these Neil Patelcom training click on email, marketing unlocked. And from there, go and click on, you know, week 2. And this is lesson one in there and underneath it, you can find a lot of the asset files. Then, of course, purchase receipts. When someone makes a purchase, you want to let them know that they made the purchase. Here's the proof that you charge your card and when they're going to get their product or service, so try to just make people feel good. That's the key with emails from feeling like they're important. And the way you make them feel like they're important is treat them as if they are important, because if you find an important great, they'll feel that way. If you don't find important, well, they'll see right through it. Make sure you help them out, educate them, do whatever you can to solve their problems. And that's how you really get used to keep coming back and open up your emails, which will then allow you to continue upsell. Upselling allows you to generate more revenue from your existing customers. This is what creates a higher lifetime value. And there are pre-sell upsells. There's one click upsells. There's bundle offerings, there's cross-sells, there's a lot of different options that you can take, just pick whatever is right for you. Typically, the easiest one is one someone heh exited the check out, and they bought from you right then and there show them another offer. I also want you to set expectations with your list. And when you're emailing, there should be consistency in your layout, your design in your tone of voice that way they know it's you, and they know what to expect. And if you need help with things like your layout, Your Design, you can use tools like hello, male HubSpot, MailChimp be Pro.
These are all examples of tools that can help you and give you that proven layout and layout is very subjective. It can be totally different based on the type of industry or in, and there's so many different templates out there that you can end up using. And as I mentioned, we've bundled all these together. You can find them at Neil Patelcom training, click on email, marketing and locked. It's under week to lesson, one under there, and you'll see a lot of templates like this, right here is example for, let's say, pastry of the month if you're food-related, or, you know, if you're selling a box, or you have some sort of reveal, you can send them an email that looks something like this. But literally the possibilities are endless. And we have so many examples, but it doesn't stop there. There's also lay out on your own website when you're capturing an email address. What's the right layout? What's the right design? What's the right copy? And typically anything? The offer? Something that's truly valuable, and focuses on the email box where they're putting in their name. And email is the best type of design that we've seen and some other best practices for you. You remember, you need to optimize for a CTA. You send out an email if no one's purchasing it doesn't matter. So what action should they take with an email? I want you to keep that in mind every time you send an email. And keep in mind, if you send an email that doesn't align with your website and you're driving to your website, you're going to have a high bounce rate. In addition to that, if your sending emails to people that don't want them, they'll stop opening them. You're a lot of your emails are going to go into spam. And if you're not cleaning the list, you're also going to have balances with emails, not just on your website. It's also with email as well. When you send an email, that person's inbox may be full. It doesn't exist anymore. These are all examples of bounces. Then there's the list growth. If you want to get to 50000 100000 a million, it's not just about the numbers about creating and keeping it active list. So scrub out the people that aren't active because your numbers are going to be better.
Even if your total size is smaller and most tools like convertkit, for example, they have this automatic segmentation called cold subscribers, where you can just go in and delete all the people who are cold or not send them emails, because those are the ones who aren't really opening up your emails, or those emails may be bouncing. Also, when I send out emails, I try to promote sharing. If I have a really good offer, I let people know that you can send it forward it to other people, tell the world about on social media, because it creates a somewhat viral effect. And the reason I say somewhat true, you're not going to truly go viral. But you know, one plus one may ego one point something, yeah, you won't get to, or you won't get three in the real world. You ideally want 1 plus 1/2 e Co 3, which means you're truly going viral, but you may get one point, something for every email that you send out if it's really good, and people want to share it. And keep in mind, if you do optimized for mobile, you're not going to get as many shares, because over 50% of the open that you get from emails, in most cases were most Industries. What you'll find is they're going to be on mobile, and we are actually seeing even in B2B that it's creeping up over 50% in many cases and b2c, we're seeing rates of like 70 80 percent to give you idea how important mobile is. Most tools like email tools like MailChimp already optimized for this. But just double check. And when double-checking, just look at your email template design as well from everything from your preheader to your footer of the email, you just want to make sure it flows. This is also one of the reasons I just use text, base emails. The deliverability is great. People like it's more personalized. And I found also that the click rate is better as well. We also have a lot of copy writing hacks for email marketing.
