In this Blog, I'm going to show you exactly how to use content marketing to get more customers and clients make more sales and grow your business. These are the exact same content marketing strategies that I'm using right now in my own business, as well as I'm advising my clients and my students, and they'll work, whether you're a brand new start up all the way up to a billion dollar Empire. The. So if this is the time that you finally decided to master your content marketing and leverage This truly powerful and profitable strategy in your business, then you're going to absolutely love this practical and actionable and double episode. So with all that said, let me show you how it's done. So the very first thing that I need to cover here is this sort of age-old battle between quality and quantity, and by age old I mean, like just a few years old, because honestly, many, many years ago, as in 5 or 10, maybe even well, the algorithms and people in general prized quantity over all else, they simply just wanted more stuff. But then, sure enough is people evolved in their tastes changed while they started to want higher quality stuff. And then we've got to the point point where we're at today, which is where people and the algorithms in general, they don't just want more, and they don't just want higher quality. They want both meaning, more higher quality stuff. Now, as a content creator that puts you in a bit of a tricky situation. I mean, there's always going to be some kind of a balance, some kind of a sacrifice required for how good you're going to be able to make something, or how much of something you're going to be able to make, but finding kind of that delicate balance, or that fine line between the two. That's The Sweet Spot on the bright side content creation. It Marketing in general is kind of like a muscle that you can build up and strengthen and develop over time. You see, well, I don't remember the very first blog post that I ever wrote.
I certainly remember my first years by starting to create blogging content. And looking back, it wasn't very good. The same thing goes for my first podcast episode, You've really just got to get started and start producing things. There's a great expression that I love, which is that quality comes from quantity. And not only is this true because you're going to get better and more skilled and more experienced over time, but also because you, as the content creator, well, you don't necessarily get to be the judge of what's good content or not. That's for your audience to decide. And the only way you're ever going to know is if you actually create something and get it out there to the world. So my recommendation here for the best place to start, is to kind of do a bit of a self-awareness exercise. And really ask yourself, well, not only what kind of content you could create, but also, what kind of content do you enjoy creating? And where does that overlap with what kind of content the market wants you to create? It's kind of like a Venn diagram overlapping circles thing with you've got stuff that you're good at stuff that you want to talk about and stuff that the market wants to hear about that middle section right there. Well, that's The Sweet Spot. Of course, if you're going to be spending any significant amount of time and money and energy into creating higher quality content, while then it only makes sense to try to get the maximum bang for your content marketing buck. And this means using some kind of repurposing or syndicating or sharing strategy. See, here's the deal. One of the big separators between those that are kind of just dabbling and playing around with content marketing. Those that are actually using it to create profitable and wildly successful marketing campaigns that actually grows their business is just this. The pros don't only know how to create good content, but also how to leverage it and how to splice in dice and share it across a number of different platforms really get the maximum value out of it. So next, let me walk you through my exact content repurposing strategy, something I call the content multiplier formula and the three parts that it's made up of known as pillar post and peace. The whole basis and whole foundation of the content.
Multiplier formula all starts by first choosing your primary platform, and then creating a piece of pillar content on it. Let me explain what that means. Your primary platform is you or your business is main publishing platform. If you're into a text content. Well, this could be your blog on your website if you're into audio content. Well, this is probably going to be your podcast. Essentially it's the Main Place, the main focus for all of your content marketing and the core piece of content that you create and where you put most of your energy and your effort and your attention. So once you've established what your primary platform is, well, the next you've got to decide on what your piece of pillar content is going to be. Again, if we're using text-based content on your blog while then inform blog post would be your main piece of pillar content. If you're going the audio route, will, then your podcast episode could be your pillar content for your audio. This next Parts important. So come and close Closer Closer. That's too close. Alright. So the very first stage in the most important part, I'm really making sure that you're setting yourself up for success with the content. Multiplier formula comes to making sure that that you're building all of this on a solid foundation. And what that means is really making sure that you've got a solid piece of pillar content that you can build on and essentially splice and Dyson rip apart and share all the things we're going to talk about in just a second. Now, the way to do this is to create that content with the following structure in mind. First, you need to start with a very clear and very easy to understand headline or title. That's part one. Then you need to add some kind of an enticing introduction that hook that gotcha, that capturing phrase, that that's the men and hold their attention and gets them to read the next line. That's part two. Then you'll follow that with the main body of the content.
This is the bulk of where you're going to tell your story or provide your information. And ideally, you want to arrange this in three or five, or maybe even seven parts or subparts that's part 3 then just wrap it up with a conclusion and ideally include a CTA, or call to action that guides and directs people to whatever the next step is. And that's part for now the beauty of structuring and arranging your pillar piece of content like this. Whether we're talking about a blog post, or a Blog , or a podcast or whatever, is that it makes the next stage almost effortless and kind of automatic. So here's what this looks like in a real world situation Now, if it's a blog post, While most of the text is already written and already matted, so that part's pretty easy. But if it's a podcast, well, there's a number of free as well as paid online services that allow you to transcribe taxed from that podcast episode, which then gives you text. And the same thing goes with Blog. You can take that Blog, and you can transcribe the text. So now you've got a Blog, you've got some text, and of course, you can strip away the audio, and you've got a podcast episode as well, if you'd like. So, using this Blog example, well, I can take that Blog and rip away the audio for the podcast and transcribing it to text for the blog. And I can then take all of those parts and those sub points and the main parts of the body. And I've now got different posts that I can create other content from pretty much just by copy and pasting the content that's already there. What this looks like is taking those sub points and turning them into emails or social media posts, or possibly even shorter Blog. So if our main piece of content is the pillar, well, these kind of sub points these three to five points that you talked about throughout your content. I call them posts, but we're not done yet, because what I can then do is take these posts and well, carve them up further into what I call pieces. These would be even shorter social media posts or tweets or Graphics, or quote cards, or pretty much anything else you can think of that's been extracted from the main content you created. This same concept can apply simply by extracting different points and then sharing them across different platforms. Now, you can, of course, do all of this manually, which is absolutely acceptable. And if you're just getting started, probably a great way to save a few bucks. But if you've got a few dollars to invest in your content marketing strategy, I've got a few tools that I use and recommend, so I'll make sure to list them out now, as well as link them up in the description below the first of which is a software called meet Edgar.
Now, I love this one because not only is it a social media marketing tool that allows you to go out there and automate your posts and so on, but it also allows you to do it kind of by repurposing and recycling older posts. So you don't suddenly need to go in there and upload new and fresh content. It can simply draw back from some of your previous posts and post them on a schedule that you've said ahead of time. Convertkit is my email platform of choice, and it's the one that I use in my business, as well as recommend to all of my clients. It's phenomenally easy to use. And if you've been following me for any length of time, then you know, just how strongly I feel about email. In fact, we're going to talk about that more in just a minute. Next is Blog, ask Blog ask is a powerful tool, because what it allows you to do is collect Blog testimonials and Blog responses that you can then repurpose into other forms of content canva is another very easy and very popular tool free to use. And most cases. And it's a good alternative if you don't want to go in there and start learning about Photoshop. Shutterstock is great if you need stock images and royalty-free, so you don't have to worry about copyright issues, and using any combination of those should be more than enough to help get you started. So with all that said, let me move on to the next piece of this whole content marketing strategy, which is multi-channel marketing. Now, before we dive into this one first bit of a warning, you see, I've always been a fan and an advocate, and maybe even a little bit obsessive about making sure that you're being very selective in very strategic about your channel selection when it comes to online and offline, but definitely social media see the reality is, is there are simply too many platforms and too many different networks and new ones seem to be popping up almost all the time. So if you try to be active and present and engage on all of them, well, you're really going to be able to do none of them. Well, it's like that perfect example. You know, when you go to a business's website, and you see a little Twitter link on there, and you click on it, and you realize that they haven't made a tweet since 2015 yeah, that doesn't look good. You're much better off to be selective and to choose the platforms that you want to engage on, and that you're really make sure are in alignment with you and your business and your Market. Long story short, you don't need to be everywhere. You don't need to do everything. But you do need to be active and present where your clients and where your customers are. Now, here's the good news about that, if you've done a little bit of due diligence and basic market research, which is absolutely fundamental to making all of this work.
So I'll make sure to link up a resource at the end of this. Well, if you've done your homework, well, then you've probably already identified where your target market just present and active. But there's also very likely a chance for you to engage in some kind of a secondary platform which could be Facebook or Instagram, or LinkedIn or Twitter or Pinterest or Tik-Tok or whatever. Well, fortunately, you've just done some of the hard work in that previous step by using the content multiplier formula by taking your primary platform in your pillar piece of content, splicing and dicing, carving it up. So now you've got little pieces of content and post that you can share on other platforms that you may not want to prioritize as heavily also this next Parts, hard for me to say, because I'd love to be able to tell you that this is the single greatest platform and opportunity available to you right now, whether it's Facebook or Instagram, or tick talker LinkedIn or whatever it is. But the reality is, is that I simply can't know without understanding your business and your market, and where they're present and active online your results, your mileage may vary, it's going to be different, and is going to be incredibly dependent on your business and on your Market. All that said, there are two content marketing strategies that continue to just dominate today and basically beat everything else. So let me share those with you. Now, the first of which is Blog marketing Ting. And this really should come as no surprise. Not only is this a great opportunity to not just look at what I say, but also look at what I do, and just how heavily invested I am in Blog marketing as well as how I push all of my clients in this direction. But also the social media platforms themselves have basically come out and directly said, hey, we like Blog, and we want you to make more Blog. And when you do well, we're going to reward you with greater reach and more Impressions and being able to put your content in front of more people, not only but this Blog content will, typically it has higher conversion rates. It allows you to build more trust and more report, more of a relationship than you can through just audio, or definitely through just text. Don't get me wrong. I love text content, and I love audio content. But when you compare the two, you simply can't beat Blog content in order to deliver a message next to being face-to-face. And in person really is the next best thing. Now when it comes to Blog marketing, especially today, one of the biggest areas of confusion and often debate is, on short form, his long-form Blog, which one's better? Well, they've been making a rise. However, you also have to recognize the fact that many. Of these short form, Blog platforms are increasing the length which they categorized as short form. Jerk forms becoming longer form or medium form.
