So recently I got this comment on Facebook from Ryan Wilson that pretty much said, go eat a bag of dicks, you tell Innes and Alan to the scammer. And I don't know what's funnier. The fact that he left that comment or Facebook actually sending me a notification which Facebook hardly ever does telling me how important this comment is. The imagine. It's like out of the blue receiving a notification from Facebook wants today, and which which Facebook normally doesn't saying, hey, you know what? We think that you should really see this comment, because this comes out of the 10000 different comments that's happening on all the different posts and all of the different Blog this week things. This is the comment that I have to see. So open this up. And when I first saw this, the first thing that came to my mind is, how does a bag of dicks actually look like? And I went online, and I saw this site. And apparently, there really is such thing. Anyway, I digress. But the point of today's Blog is, chances are social media can be pretty brutal. And I can tell you that if I received a comment like this 10 years ago, when I was first starting out, it would have probably shattered me. But today I want to be able to walk you through how to think about this and how to utilize it to your advantage. And yes, how you can eventually turn these type of comments into comments that actually make you money? How does that happen? Well, let me show you exactly how in this Blog.
So before I begin with, the strategy is really important to understand that this is probably one of the things that really stops content creators from truly sharing their opinion, their voice to the world. Why? Because chances are, when you have a big enough reach, there will be people who will not like, you know, be people criticize you, and there will be people who will leave hate comments, and they will say things to you on social media that they'll never say in front of your face ever. But suddenly, behind the keyboard, they become the turn into Warriors. So the question is, how do you go about this? Well, the first thing we go about this is really come from an angle of understanding. It's not personal. The reason why people will leave you hate comments ever is because there's a part of them that is not happy with a reflection of how they either see life or their lens that he put on that they see the world. Chances are the most important things to deploy. This is is empathy to understand that the reason a person person would hate on you is probably there, because that's a part of them that is hurting inside and is usually it's the hurt. The people that's hurt that would hurt others. They will end up hurting others. And is this the cycle of Life hurt people hurt people. So if you can come from the angle of understanding that, when you create content, and if you get hate comments, it's part and parcel of content creation that not everybody is going to like you or agree with you no matter what opinion is right, as long as you take a stand for anything, really, there will be people who will not like or agree what you say with what you say. So, how do you go about this? Well, if you understand it, it's not personal, and it's just based on how they see the based on down lens and reality of their life. And then you realize that, hey, it's, it's it doesn't mean that you are broken. Chances are it's them that's broken. And I can tell you that in life, the people who hate on you the chances are they're probably not doing better than you in life and just happened. It's just how it so deploy empathy and understand that that's how you begin. Well, when you begin with that mindset with that state of mind, that's how you can start playing this game.
So let me show you this next comment, this next comment, and how we can turn this into money. Right? So this next comment over here was a comment was left on my page from this person level. Review the didn't recommend what it is that I did. And you say is here he worships Illuminati. And probably got sponsored by Illuminati. And then he wants us to subliminally spread the message to all of us that Illuminati is a good guy. No way I'm done as his followers. There's plenty, more successful people out there that I can be inspired with, just not with this Illuminati worshiper. Shame on you ping Jun. You can still achieve success in a lot of ways, not simply selling our soul to third party by. Okay, so, like, you know, you're going to realize that you must see all types of comments. So I looked at first of all, try to understand like why this comment was left here. And I realized that in one of the design of my products, there was apparently a triangle there. There was like with the in anyway, so he probably thought Illuminati spotted, right. And as a result of that, here's what I did. Okay? And this is something that I do very often. In fact, if you think about it, that's what I'm doing with this Blog as well, which is, I'm utilizing these comments as a talking point.
So here's what happened next. I turned this screenshot this comment into an ad, and it's crazy how much money this ad is made me. And that's why I keep doing it again and again. So before I show you this ad, here's how I got this idea. I remember seeing this viral Blog on how somebody utilize the one OnStar Yelp review to use it in its marketing. And it came from the angle of like, find out what, why this one person left me a one-star Yelp review. And that was literally like the sign board to try to get people in. And everything went viral because of that. Why? Because everybody's trying to say, like, look, what people are saying about my amazing product, right? Why people are losing. The people are blinded by all of that five star reviews. Now, is it good to utilize that once while sure I'm 100% right and use that old-time testimonials and all that's great. But this goes against the Green, right? This is what makes somebody goes like what? Right? So here's what happened. Here's my add. My ad for this would be like why this former follower left me a one star review and accuse me of joining the Illuminati and selling my soul to the devil and how you can steal my shame worthy social media Secrets, right? And then link, right? So I said, I've been called many things, but now I think I've seen it all all. And I actually got a one star review from somebody that claimed that I was trying to subliminally spread the message of the Illuminati. And I sold my soul to death to the devil in exchange for My Success. Right? So? And you want to know why? It's not, because the guy is crazy, even though he probably is. And it isn't, because I'm just that good, even though I probably am. It's anyway, so I turned it into a whole ad. And guess what? Like this thing, even though wasn't, it became viral, the shareability and it each one of this ad was absolutely nuts. So here's what I'm trying to get you to see if you think about what I'm doing right now.
Even this Blog is most people, when they see some sort of criticism, some sort of comment, they take it personally, it affects their day, and I can tell you that it affected me big time. When I first started out, I would see a comment like that years ago. And I'll be like, you know, number one, I'll feel like, why is this person, you know, attacking me when this person has never met me before? But I realized over time, eventually, that again, it's not personal. And if you can understand that it's hurt people at hurt people, that's how you can start looking at life very, very differently. So what can you do if you to model this? And what it is that I do, if you want to turn them into money, here's what you do. Number one. Think about how you can turn that into talking points in your social media content, like, literally. That's what I'm doing right now. Here in this Blog . I'm utilizing these negative comments, and I'm turning the talking point. And guess what? Chances are we don't know yet, but engagements are probably going to be higher than normal. Why? Because people love drama, right? The live controversy number two is, think about, can you turn these type of comments into to social proof? So rather than deleting it, which is what most people do, can you reply these comments with something funny, or ask a question instead to draw and feel even more engagements? So let me give an example, right? Another comment would be like, you know, pingjun. Your your Blog are really boring. It's putting me to sleep. Okay. So rather than being defensive or deleting a comment, one way you can do to feel even more engagements would be run and deleting it to say, to reply back to that comment and say, yeah, I know, right? But why do you think people are still coming back to watch this channel, right? So now it's it without that person, knowing it's actually fueling your engagements, right? The last, if you think about it, wouldn't you agree that the last thing you want is to make a post? And everybody in the comment section saying, yes, thank you. Amen right. Love this, right? Fire Emoji, right? If that was all the comments, wouldn't you say that that Blog probably, isn't that great? How many times have you went to a post?
The social media post YouTube Video on Facebook post because you wanted to see the drama in the comment section. Like, be honest, right? So if you understand, if you are being will take your content, or next level, utilize that to feel more engagements, whether it's organic and social media, world's ads and number three, you can do what I did is that I did take the screenshot run is an ad, and you're going to be surprised to see how that ad would actually perform even better than an ad that says, here's why my product is amazing. Here's what so-and-so say it's about this amazing offer. Why? Because now you're going against the grain, you utilizing polarity, your ego you're doing, and you're standing out at being different. Hey, this is AG I hope this you enjoyed this slightly different