You heard it here first, email is not dead. Here are four of the most profitable email templates you should be using as a copywriter. Hey guys, it's Alex. Thank you for being here. Hey guys, it's AG. Thank you for being here.Now, first things first, I need to set the record straight if you're wondering if there's still a future in email marketing for business. The answer is yes. I mean, do you anybody without an email address and your 98 year old grandma doesn't count in the us alone. 92 percent of adults use email and 61% of them check and send emails daily. So yes, while other marketing channels are indeed On The Rise Like YouTube, push notifications, Facebook messenger and SMS, marketing email is still one of the most effective and personalized ways for businesses to communicate with their audience. It helps them improve their reach and visibility and convert more leads. He's on a consistent basis. Now, while email deliverability is getting harder, thanks to those douchey people who make the internet a filthy Minefield of clickbait and phishing scams, tighter spam restrictions are not necessarily A Bad Thing. It actually creates a huge opportunity for those of us who do want to play by the rules and use email to authentically Market our products and services. So yes, whether it's a Weekly Newsletter, an autoresponder, a sales campaign or an email update during an online course, email marketing is here today, especially if you're sending hyper relevant behavior-based emails in real time at the right time. So as a copywriter, your job is to write email messages that matter to the subscriber and ultimately compel them to take action. And while there are dozens of different email marketing examples out there, I've narrowed down my list of favorites to just for. So here they are.
My four go to email copywriting templates that engage and convert. The first is what I like to call the click magnet. This type of email is short and sweet, sometimes no more than 10 words or so it builds up curiosity and opens a loop in the readers mind click magnets are succinct. Conversational messages that rely heavily on a call to action that piques your prospects, curiosity or triggers a micro commitment like answering a yes or no question paired with a compelling subject line. These emails can drive a massive amount of clicks which make them fantastic for Reviving Ed leads or starting a dialogue with your prospects. One example of a click magnet email I like is Dean Jackson's nine word email that goes something like this. Alex, are you still interested in blank? That's it. The blank being whatever topic, Niche or product you're writing for, of course. And here's another example used in real estate. Joe. Are you still looking to buy a house in Ohio? I've used this sort of email to re-engage cold leads, and it works like crazy as long as you don't overdo it. Another click magnet style that I really like is a point form template that my friend and copywriter tellman can it's been pioneered when promoting numerologistcom. It simply says one, don't believe me. Just try to. This is completely nuts. Three my jaw dropped when I read my report for pop in your name and birthday and see for yourself. It's free 5 seriously, I never believe in this stuff until I met this guy a few months ago. He listed what sounded like a series of short text messages that you would send friend if built up massive curiosity around the single call to action, which was to get your free numerology reading. Now, of course, like any technique or method, The Click magnet has its pros and cons. As I mentioned before, short emails have the power to Garner a bunch of clicks. They are quick to write and can pack a big punch in just a few words. They're also less of a time commitment for those people who don't have interest in reading novels in their inbox. But on the flip side, it's difficult to develop trust with just a sentence or two.
So unless your audience knows your brand well, they might not take the bait short emails, leave little room to address your customers objections or pre-frame a sale. So expect the bounce rate after your call to action to be higher than usual. The goal for this template is to start a conversation, which means the copy on your site. Post click needs to work harder to continue the dialogue, communicate value and build trust, or you'll risk having a much lower conversion rate. All right, the second proven email template is worth its weight in gold old. It's heavy, but it works. I call it the objection killer. This is a long-form storytelling email that's practically the first half of your sales letter. This type of email feels personal builds, brand loyalty, and provides endless opportunities for you to overcome your audience's objections right there in their inbox while you have their trust and attention. So the key with any long-form email is to hook your readers attention right away and keep it by telling a story that's believable, relatable and valuable. One entrepreneur that pioneered this style of email copywriting is legendary. Matt Fury in his sales campaigns, Matt uses his own personal stories to authentically share the benefits. And the potential results that is readers can expect to achieve with his Fitness Products and squashing any potential objections they might have in the process. The way he uses storytelling to strategically open Loops is genius and creates highly committed and highly engaged readers. There's no doubt that people who click on long emails or more committed, resulting in much higher on site conversion rate. But it doesn't always work as a copywriter. You cannot half-ass your way into this. One long emails, take time to write well. And if you're too long-winded or verbose, you will lose your readers attention fast, drastically, decreasing your email, click through rate. So, just like an effective sales letter, these emails need to be potent, engaging and skimmable.
So no walls of text aloud keep your paragraph short and format your email. So they're narrow and easy to read to learn more more about Matt's brilliant email methods. I've added some links you to check out in the description below. Okay, the next email template is a classic, The Good Ole fire sale. It's basically here's what you'll get. And here's why you need to buy right now, plain and simple. It's not romantic, but it gets the job done. The goal of this style of email is to make quick sales, and it includes three core elements, the first a discount or premium. So throw in some limited time bonuses, or lower the price of your original offer to preset value, price Gap s a strong reason why? Make sure to give a good but brief explanation on why you're having a sale and number three scarcity, give your reader a deadline or a quantity limitation. So they act right away. This simple email template allows any business with an email list to wrap up their sales for a limited period of time. So you could use this during a holiday sale like Black Friday, or back to school, or use a personal reason for the discount, like your anniversary or a day that's special to a cause or Mission that your business support. The best part is this template can be used time and time again, just replace the information and you're ready to rock. But the bad news is because these emails are kind of salesy and not exactly personal. They will not be well received by Cold leads or a list where trust is low. The style of email works best when used with an audience you contact regularly and who are very familiar with your brand. Also a quick heads up, because these types of emails often include words that may be deemed spammy like sale, discount free, Etc. You want to make sure you're careful with the language you use to avoid Landing in the junk folder. So make sure to run your email through a Spam tester before sending. Now, one of my favorite examples of this style of email campaign comes from another marketing Powerhouse, Frank Kern, who has created an incredibly effective and high converting fire-sale formula called the four-day cash machine.
Okay, the last email template is called the soap opera. And it works exactly like a soap opera soap opera emails crate open Loops throughout an entire campaign by using the art of serialized storytelling. So imagine leaving a cliffhanger at the end of each email that continues on to the next one, just like your favorite Netflix drama or soap opera. This type of email was pioneered by my good friend and Brilliant copy writer André chaperone in his autoresponder. Madness course I've linked to that in the description below for you to check out his brilliant soap opera sequences. Tell a story through a series of carefully after the emails, each one leaving the readers wanting more, the more they read, the more engaged they become, and the more likely they are to buy soap opera emails, create a series of valuable touch points that help you create a strong connection with your audience. They get your readers committed not just to your brand and your offer, but your mission, your personality and your story. Now, because this type of email style requires a whole series. It's best used in autoresponder campaigns, or Evergreen funnels for a targeted list. But they do have a downside side. They require a thoughtful planning and storyboarding process, and are definitely not for copywriters who are reluctant to write some of Andres sequences can stretch up to 25 emails. With that being said, if you get it right, this type of email campaign is a total game changer for creating mad brand loyalty. Okay, guys, there you have it. My for go to email templates, whether you want High engagement, High conversions, a quick spike in cash flow, or increased brand loyalty, sure that whatever template you choose fits your brand voice and audience and always nurture your list with lots of value and love so that these emails can continue to work for you.
