In this Blog, I'm going to show you exactly how to get more clients for your service based business, because without a steady stream of Perfect Fit clients, well, your business is in trouble, but trying to sell your services and get more clients for your service business using traditional and commonly prescribed marketing tactics is a recipe for disaster. This is because marketing and selling services requires a different and more strategic approach than the ones you usually see talked about in books and blogs and online. And this is why many service professionals, coaches, Austin's experts and creators struggle to sell high-value offers and attract new clients with any sense of consistency. It's not that their business is bad, it's simply that they're using the wrong tool for the job. As you probably already know, it's not enough to just be great at what you do. The health of your business depends on your ability to get new clients in the door. So today I want to share with you a few of the most powerful ways to get more and better. Clients sell higher priced and higher value offers that attract the right kinds of clients and The Proven strategies to help get your business a hundred thousand dollars a year, a hundred thousand dollars a month, or whatever goal you're trying to achieve. So let me show you how it's done. And it all starts with deconstructing and re-engineering one of the most popular and common phrases in all of sales ABC. There's a saying in sales and marketing that goes ABC, and it stands for always be closing. Well, it's more of a motivational phrase than a business growth strategy. It's essentially just saying that you always need to be on the lookout for new prospects, selling them on your ideas and ultimately closing them. And yes, while doing all of those things, those things is an important part of the overall process. Well, it's not everything. In fact, today it's not even the main thing.
As this quote from Investopedia says, in the Modern Age studies show, lead generation, customer follow-up and strategy sessions comprise a greater part of a salespersons day then closing. So that's where we need to focus first on lead generation, customer follow-up and strategy sessions. Because when you do it this way, we'll selling becomes almost automatic, kind of like a natural byproduct that occurs simply by you having done all of the things that you just did. Yeah, I think that makes sense. In fact, it was this very same concept that first drew me to Marketing in the first place. The thought that I would be able to make sales almost as a natural byproduct, or an end result of all of the marketing that I did ahead of time. Well, it sounded almost too good to be true. Wait a second. I thought the best way to sell Services was by pushing and manipulating and making the prospect feel like garbage, and basically using every hardcore closing technique in the book. Oh, my poor, ridiculously well-dressed business friend. You couldn't be more wrong. In fact, this is one of the biggest challenges that the modern service-based business owner faces today, trying to overcome Decades of bad advice that often does more harm than good. This is why the very first thing I suggest you do here is replace that old adage of ABC always be closing with ABC always be creating. So let me break down what that looks like for your service business. Now, whether you sell coaching or consulting or Professional Services, or have a done-for-you agency model, all of the things that I'm about to share with you are going to be equally applicable. This is because selling and marketing Services is significantly different than selling and marketing products.
This is due to the fact that a certain level of trust and authority and belief in what you're selling is going to be required in the prospect in order for them to actually trust you and believe what you're saying, and essentially sign up enroll, or become a client. After all, in many, if not most cases, the clients can't actually see what you do, or how you do it or the end result that they're going to experience until after they've hired you or signed up or bought from you. Also, the end State, the promise, the deliverable that you're promising, they're going to receive at the end of doing business with you. Well, it may be a little too intangible or obscure hard to fully understand, or it may not even sound believable to your potential client. Wait, why wouldn't people believe me? Well, it could be due to the fact that you do some pretty sketchy stuff like what? Well, how about that time? You told that guy, you could sell them a program that would make him a millionaire in 6 months. And well, that was six years ago. And I just saw him the other day making coffee at Starbucks. Now, the coffee is actually pretty tasty. Thanks. But wait, that's not my point here. My point is that you sold them this program based on a lie, and you weigh over-promised and under-delivered. That's not my problem. The system works if you do the work. Yeah. But the system doesn't work, right? But it could potentially work. Yeah, technically, I guess, but do you really want to build a business where you don't actually help people and just scan them out of their money? Well, this is why, when it comes to always be creating, there's a few things that you need to focus on. If you really want to make your business stand out from the crowd. The first is all about creating content. It's no secret that content marketing works.
I mean, entire books have been written on the subject. Articles and Studies have been conducted. And I even have a number of Blog and trainings right here on this channel to help you get started and incorporate an element of content marketing into your business. But the key thing to remember when it comes to creating content and this is especially true for service-based business isn't a focus on creating content per se, but rather to focus on creating opportunities. Because really, that's what your content is there to do opportunities for your business to be found opportunities to create a connection and opportunities to elevate your position and your level of expertise and Authority in your Market. In marketing, we call this inbound marketing because it's all about drawing your ideal clients in, rather than you having to go out there and chase them down. Now, your content could be blogs or podcasts or Blog, or Facebook posts or LinkedIn articles, or pretty much anything you can think of, so long as it's in alignment with where your ideal clients are present and active online. The key is to focus on prioritizing your content marketing as that core component of your service business growth strategy. With that said, the next thing you want to focus on is creating value. Creating value is all about making yourself and your business and indispensable and irresistible. Part of your clients everyday lives. Your ultimate goal is to try to make yourself your clients number one resource, go to advisor for all things related to your industry. Basically, what you want is for when your clients to think of anything related to your industry. Well, they're very first thought is to think of you. And the first step in doing this is making sure that the content that you're creating is both useful and relevant to them. This shows your potential clients that you understand their pains and their fears and their frustrations, and that you're well-equipped to help them solve them. As the famous quote by Theodore Roosevelt goes, Nobody Cares how much you know until they know how much you care. Another aspect spect is always looking for ways to help and serve your Market even before, in fact, especially before money has ever changed hands, basically trying to give them as much value as you possibly unreasonably can, which shows them that you're there to help. And you've got more than enough good stuff to go around. There's another old business saying that goes, people don't like to be sold, but they love to buy.
This is why genuinely caring about the people you serve is a mandatory prerequisite to making any kind of sale today's clients. Well, they've seen it all. They've heard it all, and the odds are pretty good that they've been. And before, buy some less ethical and less scrupulous business person, huh? Now, one quick and easy kind of mindset shift to do here is to Simply replace the word selling with serving automatically. A lot of the grunt work kind of takes care of itself, the beauty of going about things this way, by creating content and creating value. Well, when you add them together, it kind of automatically leads to the next. And arguably the most important step creating trust, creating trust is one of the most important elements in Services marketing. After all, like I said before, in many, if not most, cases, the clients and actually see what you do, or how you do it or the end result that they're going to experience until after they've hired you or signed up or bought from you. Fortunately, trust occurs naturally, as kind of a byproduct of creating content and creating value. And it makes sense, doesn't it? After all, given the choice between two different service businesses, one who is always out there, creating content, creating value, helping and serving putting their name on everything they create. And another who hides under a rock, never creates anything, never really goes out of their way to help help, or to serve, or to do any kind of marketing whatsoever. And it's not really hard to see what most people are going to choose. But there's another way that consistently creating content and creating value automatically in subconsciously somewhat psychologically leads to creating a whole new level of trust. And this is known as the mere exposure effect. The mere exposure effect is a psychological phenomenon where your clients start to like and trust you more simply by seeing your content to end you more often. In other words, simply by creating content and showing up in front of people and staying top of Mind, they'll naturally start to trust you more.
