Hey guys, today I'm going to be giving you a free Shopify dropshipping course on how we took this one product store from $0 to 500 thousand dollars in just three months with my business partner of the dang within untapped product research method and using Instagram influencers, Facebook ads and Google ads. And if you're part of the VIP e-comm King group, you'll be able to receive the free Google Slides Early Access straight away in the community section. So you can follow this case for the along. Now, if we take a look at the Shopify dashboard, as you guys can see, we've achieve four hundred, thirty five thousand Euros, and that equivalent to around about five hundred thousand dollars. Now, if we reload the page, you're going to be able to see that all the numbers stay the same. Now, what I'm also going to do for you is I'm actually going to show you the date. So it's the first of August to the 31st of October. And I'm going to be showing you the actual draft orders as well, just so you guys know that these ain't drafted orders. And you can see here and reload the page again. And you guys can see that this these are not draft orders. Now, if we go back to the analytics, you got two guys going to see that it stays the exact same. What I'm also going to do for you is I'm going to be showing you guys the whole years. You guys know, we achieve these results within the 90 days instead of just shown you from this date range. If we go to the date range and we start this at the start of the year. So you guys can see here, we're changing it from the first of January all the way to December. You can able to see that we had a cluster of sales during that period. So you guys can see for the year you're going to see the graph, and you can see it right there. No sales, no sales, no sales. And then boom in July, we had a take-off mode, and you guys can see it died out just in the end of November. So you can guys can see that. This case study is legit within 0 to 90 days of a brand new store. So guys now going to be showing you the exact process we took to achieve these results within the case study. So the first thing that we did is we use the influence of wide swollen. It's like a product research influence at all all-in-one. And we found a print that was booming in the Brazil Market. A lot of people don't even think of the Brazil Market, which is crazy. And we saw a lot of leaf influences placing this product on their stories, timelines and their feed. And we saw that the French Market was untapped. So this is something that a lot of you guys don't even do. You don't even look for products in certain markets that you think are even good, like Brazil. And then when you find products that do really well in countries like Brazil, you're not looking for markets where it's unsafe saturated. So this product was booming majority in Brazil, but in the other markets, as it was, okay, but the only Market they didn't really leverage was the French market. And that is classed as a top tier country. So we thought, you know what, let's go for the French Market as it was on top. And I'm gonna be showing you guys in a minute how we use this tool influences by to actually used and find these products. Now, a Big Brand announced the new version of the original product that was announced, and I'm going to be showing you guys an example of this as well. So a Big Brand announced a newer version of their original product. Now, this is one of the best ways to find a winning product if there's an older version of the product, and the company brings out a newer version.
If you take the newer version and really execute it while you can get some great sales. And like I said, I'm going to be showing you guys a real example of this in a minute. Now we are, don't find that there is a lot of people willing to buy it, but the prize was quite too quite too high on the couldn't afford it. So we did some market research, and we did some customer research. And this is something that a lot of you guys don't even do. You don't even go out there to really identify your customers what their average spend will be. And what we did is we found out that the product people were willing to pay for it, but they just didn't quite have the money to actually afford it. So we thought, if we can come in and undercut this competitor, then we're going to get a lot of sales, which we did. We also knew that in September, schools were out and open again, as I stopped operating for the past few months because of the global pandemic. So again, this is something more that we did, which is more market research to understand what the market was doing. And at the current time, our Market was primed to do to the September issue. People were in the mindset where they wanted to contact, connect show their stuff. It looked good. So again, this is also doing some more research on our Avatar to understand why, where they were mentally in their face. We therefore wants to make sure that the price was in a compulsive purchase pricing zone. So students and young people can afford it. So we primary looked into this Market in work that what disposable income they had within the French Market, because everybody in different countries have different disposable income and different expenses. So we worked out what it was in the French market. And we found out that the accurate pricing, sure, and I'm going to be showing you guys how you can do this on an average rate. Now we ordered four different colors at our place and create some custom content with friends out of a lot of livestock content and pictures. We ordered custom packaging as at a local printer printer store, and had a box done and customize the packaging by introducing the handwriting as a welcome gift to the card to send to the influencer. So this is something else that not a lot of drop shippers are willing to do, which is guard the way and get custom packaging made not the whole stock, but just for the stock that you're going to send to the influences, because remember, whatever the influences show on their on their feed is what the people that follow them are going to seeing. And I'm going to think, you know what, that that's what I want.
So if you're given the influences the best of the best stuff, then that means that they're going to project the product really well for you. And that way you're going to get really good sales. And of course, in the in your terms of service, you want to put that to subject, not every product that your saw is going to be in custom package in only a few will. That way. People won't be angry when there's comes. And it's not in this fancy packaging. But you really want to invest a lot of money, but a little bit more than people are used to to make sure that the influences received the top of the stuff, because they are projecting your product whole world. So let me show you guys exactly how this actual research method works. So you go to a company called inflow spy, and you do need the premium version to do this. If you don't, then you won't have this feature, is this feature here where you go to win and products, and then you go to products, and then it shows you products on influences that they're commonly promoting. So, as you guys can see, I can change this to number of placements, meaning that this products been placed on that many placements on different influences. And as you guys can see when it loads, if I scroll down, you can see the number of placements is a hundred and more meaning that it's been placed on all of these different influences you goes to guys can see here. It's showing the influences that are actually promoting it. And it tells you the main Market that these influences are promoting the product in. So if you scroll down, you can see that the main one is the French Market. The majority of these influences are promoting this product in the French market. So then that leaves us open to look at influences and other markets where they're not selling this product. It's working well in the French Market. Why would it not work while in another European market? So this is something great, because you can see the last placement, and you can have got you guys can see the selling prices and stuff like that. So this tall is so powerful, and it's like very underrated. I don't see many YouTubers talking about. And if you go to influences also shows you the influences that are promoted it. And it also shows you similar products as well. If you don't want to go for that exact one. So this is pretty much that this is pretty much the all we did guys. We didn't overcomplicate it. We came here. We saw a product, we saw the value in it. We saw that it wasn't being used in the French Market, because the French market and this is a massive golden gem for you guys, is one of the best markets for influencer marketing. So when we saw that this product wasn't getting used in the French Market, we thought, damn, there's a lot of money to be made, because the French Market is one of the top performer markets for influence on market and how this all product to whip to new product version works really well. So everybody knows is posture corrector.
Everybody's seen everywhere. Everybody knows what it is now. This is an old style of product, but then they brought out a newer version of the product. And this newer version is basically where it's an electric posture corrector. So when your posture is not in the right angle, it will electric shock you to say, get your posture back in the right way before it was all manually done. So this is a newer version of the older product. And that's bit technically what we did. Obviously, I'm not going to be showing you the product today, but that's exactly how it works. You can find an older product and funding newer versions The the same way that the muscle gun, where it matter as your muscles, they there's a newer version of it. Now there's an older version of it. You just trying to look for a winning product, but the newer version. And if you can do that, you're on to a great start. And that's exactly what we did. Let's talk about teasing and marketing this product. Now, when I say teasing, it basically means getting the influences to tease the audience about the market to build up some hype. So we basically found the influences by hiring someone and farther. We train the him a lot to find high-quality engage profiles. Now, I'm not going to be talking too much about this method in this Blog because of we made a Blog, just here, click on the Blog. So this is something that I think a lot of you guys need to bear in mind. We spent a thousand dollars just to get a list of 500 influence. Now, a lot of people ain't willing to do that in the dropshipping game, because they don't want to spend too much much money. And this just shows that if you're willing to spend a little bit more money than usual, you're going to get better results. We reached out to the mall in a personalized Way by sending them custom emails, looms images by using Lem list. And then we use Lem list to basically publish those. And this is really powerful. This is not many people are doing. And if you're doing it right, you can get some great results. One big key key to success was that we definitely personalization of our sequences on emails and follow up. So everything was personalized, not just the announcement, not just the follow up every email sequence we did. We made sure that every single one of them were personalized. Now, most people only do one personalized email, and that's the Outreach email. You need to make sure that every single one of them is personalized. We're a little understanding that 12 of the 18 influences were selected. We're working with the same influence of marketing agency. Now, this is something that you really want to understand all your influences, working with an agency, and if they are working with an agency, how many are a similar working in the same agency? Because this can be a real good game changer. We therefore organize the sales meeting with the account manager at the agency to a bundle placement fee. Now, this is something that I don't see any be talking about on YouTube. So when you're able to work out that they're working with an agency, you want to basically arrange a time and a date to get on a call to talk to them about yes, you own 12 of these influences that we're interested in. Or should we say, you your pipe, basically a manager of them? And now we want to work with alt while, but we want to come to a bulk deal is like buying products and bulky when I get a deal. So it's the same thing, but was just with influences. And this is something that nobody thinks about. When they do this, we has an inflow section in a way that we were making sure to Target a pull of influences, followed by the specific group of people. This resulted in people seeing the brand several times on a different influence of story, maximizing the brand value. Now, if you're seeing something being promoted on five different big influence that say, Kim Kardashian, let's say Beyonce, you're going to think, okay, hold on a minute. These are all talking about it. So this means it must be something important, or something great. So when that happens, that's when you're building up trust.
That's about an authority. And that's when you build a not what we call fomo fear of missing out. And this is something that not many people will teach you. Now let's talk about the brief influencer marketing. So the phase one, the teasing. So this is the teasing part you really want. To tease the influences audience, because if you tease them, then you're going to be able to get the conversions to come through very quickly. So one week before the promo, we asked the influencer to post a product on their story, just for small teasing picture, saying that they received a free gift. They're happy looks good without mentioning the product one week after they placed a promo all at the same time on the Wednesday. So let's break this phase one down. So we basically made sure that the the influence was teasing by just talking about free gift they receive. They didn't mention the product. They just said, look, I've received a free gift, then one week after they all placed on the same day the same time on the Wednesday for maximum exposure that's going to get a group of poor people ready. Now, let's talk about Phase 2. So I have received a many messages about watch that I received as a gift from XX last week, many questions and many people asked what I thought about it. I find this product Splendid. It has the same functionalities as a competitor who sells it at 300 Euros, but the price of only it was water assistance. Battery 24 hours is Splendid. The deliver is offered to it takes advantage of it. So what we do, then is they talk about what it then was, what the competitor is, why it's better than the competitor, and why people should be taking advantage of it without actually launching it. So they're, they're not even talking about buying anything here. They're just talking about what was so good about it. Why it's better than the competitor. Then we're talking about phase 3 the launch good news folks. I managed to negotiate a 50% discount on the product so that this is the info to make this make sense. This is the influence of talking to their audience on Instagram, whether it be a story or a feed post. And they say, look, guys, good news, we managed to negotiate a 50% discount on the product. Now, they don't mention a product, they just talk a little bit about what is the product. And they introduced me to a time ago just for reminded this. This product helps you achieve X, Y, and Z. So whatever the benefits of your product is, that's what helps achieve. And you can save tons of money, because it actually has the same functionalities as then. The competitor I've negotiated a coupon for my community, which will give you 50% discount with the coupon, and then the influences name than 50% off. This offers only be available for the first hundred orders from our community, which will give you 5 percent discount when you go to the checkup. So this is the influencer just saying, look guys, I've got this amazing deal for you that I was talking about for the last few times, but now I've got you a discount of 50% off exclusively just for you guys. And then the fear of missing out is just for the first hundred orders. Now, if you're working with 20 influences, do 100 times 20 is crazy phase 4 is the promotion extension. Good news friends. I've managed to negotiate a hundred three extra 50% discount goes, so a lot of people will fall for the hundred percent discount codes. They're going to get worried that while the influence will say, look guys, no more discount codes, you can have to wait. So then people will probably wait for the next one. So in this influence of then says, look, we've got even more discount codes for you. So this basically builds a real fear of missing out, because as soon as the influence of puts in the story look hundred coupon codes of ran out. Now, sorry guys, you'll have to wait for next time. Boom people have been waiting.
So then, when the influence of says they're available again, sales go through the roof. And that's what happened with this talk. So let's talk about the brief media. Buying that we were doing our media buying is basically just like paid advertisements. Now we did a launch awareness phase one teasing. So we did awareness engagement. Video views, ads on cold audiences. So cold audiences, tof and mof. Now, if this doesn't make sense to you, guys need to watch the free course, because I break it all down in like, really good detail. But I'm going to quickly cover what this basically means. So when to call the audience, you want to engage with them to build up some trust. Now, phase two, we did the teasing pain and orange testimonials, engagement, ads on mof website, visitors, FB IG engages and video viewers. So what you're now doing is you're getting those testimonials, and you're putting them on Facebook ads, but because that way you're taking these cold audiences from cold to warm, because they now trust you. And again, this was all done with Facebook ads. Got a sadhu bear that in mind. Now, phase 3 was the launcher. This is we're actually trying to get
cells, because, as in these two sections here phase one phase two, we're not looking for sales. We're just looking to convert cold audiences into warmer audiences. So we launched aggressive, offer a Target in add-on bof, Facebook ads, Google display, YouTube ads and adroll launch tof and mo are fads on La Rangers called one tea dances, aggressive author and in the retargeting. So this was all about retargeting, because this would have never have worked if it wasn't retargeting, you can't do this with interest target age would never have worked. So here you're the aggressive offer of 50% off. But you now retargeting people on these three different platforms, Google display, YouTube and Facebook ads. Now, I've actually got a free course on how to do YouTube ads. I want to go over them today, because I'll take like seven hours. So watch them after the video, because you learn a lot. But when you've watched any understanding, this will all make sense. This whole section. Now, if you've been a part of of the econ King family for a while, you'll know what all this means. Now, phase 4 is promotion extension launch aggressive offer again, same again, retargeting on the same platforms. But this time we're doing it with the ranges of longer called audiences and warm audiences. This one, we don't care if the cold or warm, but just doing it, see if it actually converts. And this works really, really well after you follow the first three phases here. So as you guys can see here, this is a print screen of the ads manager. So you guys can see little bit of what the spend was in - the rowers. And you guys can see what we were getting in terms of results. Now, if you look at week three, you can see some more of the results right here. And you guys can see what we've got currently going on. Now if we move on to week 5 you can then see the next part of the graph in terms of the conversions. The amount spent the CPC ctrs and whatnot. Now, if we look at here, we did SMS bump. Now SMS bump was absolutely crazy. So let me show you SMS bump quickly. So as you guys can can see, I'm in SMS bumping to reload the page. You guys know this is real, and you guys can see that this is reloading now, before I talk about SMS. But this was one of the apps that we use. If I go here, these, the apps that are installed on the Champs, the shots you can see them all here. I'm not going to go over them all, because again, I've gone over all these apps in my free course.
