Hey everyone, its AG, and today's another day of email marketing a lot, right? Teach you how to go from 0 to 50 thousand subscribers with email marketing in today's lesson. I'm going to be breaking down email optimization. But why should you optimize your emails? Well, it's all about lifetime value. The more you optimize your emails, the more Revenue you can generate through emails. And we think about lifetime value of a customer. There are some people in many cases where they're generating sixty thousand dollars from people on their email list. They're getting their customers that continually come back and buy from. Continue doing upsells, downsells, a great example of a company who has amazing lifetime value from their email address. And their users is Amazon. So how do you start optimizing? Well, let's get started. First off, you have a welcome email. When someone joins your list, give them a welcome email. What should they expect? What should they learn? What do they as purchase?
Then you have the review email. This is for getting surveys, feedback, getting reviews for your products or services. And this is a great because it gives you instant feedback. So that way you can fine-tune your products and services, which will help increase your overall Revenue, word-of-mouth marketing as well. Now you have the cart abandonment sequence. So when someone comes and buys from you, I don't care if they're buying a physical product or even a digital one like an e-book. What you'll find is a lot of people go to your checkout, and not by you'll be lucky. Literally, you'll be lucky if 50% of the people that hit your checkout page and start putting in their information even complete the process. So how do you get those people to keep coming back? And we have all these templates in the email marketing unlock course that we're giving you. So that way you don't have to start from scratch, and you can find all of these Neil Patelcom training click on email, marketing unlocked. And from there, go and click on, you know, week 2. And this is lesson one in there and underneath it, you can find a lot of the asset files. Then, of course, purchase receipts. When someone makes a purchase, you want to let them know that they made the purchase. Here's the proof that you charge your card and when they're going to get their product or service, so try to just make people feel good. That's the key with emails from feeling like they're important. And the way you make them feel like they're important is treat them as if they are important, because if you find an important great, they'll feel that way. If you don't find important, well, they'll see right through it. Make sure you help them out, educate them, do whatever you can to solve their problems. And that's how you really get used to keep coming back and open up your emails, which will then allow you to continue upsell. Upselling allows you to generate more revenue from your existing customers. This is what creates a higher lifetime value. And there are pre-sell upsells. There's one click upsells. There's bundle offerings, there's cross-sells, there's a lot of different options that you can take, just pick whatever is right for you. Typically, the easiest one is one someone heh exited the check out, and they bought from you right then and there show them another offer. I also want you to set expectations with your list. And when you're emailing, there should be consistency in your layout, your design in your tone of voice that way they know it's you, and they know what to expect. And if you need help with things like your layout, Your Design, you can use tools like hello, male HubSpot, MailChimp be Pro.
These are all examples of tools that can help you and give you that proven layout and layout is very subjective. It can be totally different based on the type of industry or in, and there's so many different templates out there that you can end up using. And as I mentioned, we've bundled all these together. You can find them at Neil Patelcom training, click on email, marketing and locked. It's under week to lesson, one under there, and you'll see a lot of templates like this, right here is example for, let's say, pastry of the month if you're food-related, or, you know, if you're selling a box, or you have some sort of reveal, you can send them an email that looks something like this. But literally the possibilities are endless. And we have so many examples, but it doesn't stop there. There's also lay out on your own website when you're capturing an email address. What's the right layout? What's the right design? What's the right copy? And typically anything? The offer? Something that's truly valuable, and focuses on the email box where they're putting in their name. And email is the best type of design that we've seen and some other best practices for you. You remember, you need to optimize for a CTA. You send out an email if no one's purchasing it doesn't matter. So what action should they take with an email? I want you to keep that in mind every time you send an email. And keep in mind, if you send an email that doesn't align with your website and you're driving to your website, you're going to have a high bounce rate. In addition to that, if your sending emails to people that don't want them, they'll stop opening them. You're a lot of your emails are going to go into spam. And if you're not cleaning the list, you're also going to have balances with emails, not just on your website. It's also with email as well. When you send an email, that person's inbox may be full. It doesn't exist anymore. These are all examples of bounces. Then there's the list growth. If you want to get to 50000 100000 a million, it's not just about the numbers about creating and keeping it active list. So scrub out the people that aren't active because your numbers are going to be better.
