In this Blog, I'm going to show you three powerful sales and marketing strategies that you can use right now, and will immediately increase the impact of your message, the effectiveness of your marketing and the results of your sales. If you have a business work for a business or sell anything to anyone, this will help. So let me show you how it's doneto see just how powerful these sales and marketing strategies are. We first need to take a look back way back way, way back to 1964 when a series of paintings were put on display in an art gallery in Sweden, claimed to have been painted by a previously unknown French artist by the name of Pierre Brasso, the paintings, well, as soon as they were put on display, were immediately met with praise astonishment and excitement. One critic even wrote breast, so paints with powerful strokes, but also with clear determination, his brush Strokes with furious fastidiousness. Pierre is an artist who performs with the delicacy of a ballet dancer, pretty good compliment for a newly discovered painter. And so critic after critic praised wrestles work. And we're convinced this previously unknown artist from France would take the art World by storm. It was only a matter of time before the whole world knew of his greatness. The only problem was that Pierre Brasso was not a French painter.
Pierre Brasso was a monkey, a chimpanzee to be exact, a monkey who had been given a set of brushes and then left alone to paint whatever. He felt like four of his best paintings were then selected and put on display at the gallery. Christina in Gothenburg Sweden, the experiment was designed as a way to test whether art critics could accurately tell the difference between true avant-garde, Modern Art and the work of a monkey. Apparently, they could. Not only one critic claimed that only an ape could have done this. So how could this have happened? How could otherwise smart, sophisticated and experienced art critics be fooled to thinking that these paintings were, in fact, Fine Art produced by an Undiscovered Talent. More importantly, what are the results of this experiment mean for you and your business and your ability to make sales? And the answer to those questions can be found in three different, psychologically based marketing principles, packaging, priming and Prestige. I'll tackle each of these in order. But first, there's something important to understand that ties all of this together. The world is allowed and confusing place.
This is why our brains need to use a number of different mental shortcuts known as here Mystics to help ease the cognitive load of making decisions and evaluating information. What's interesting though, is that these mental shortcuts all take place subconsciously and instantaneously, without anyone ever noticing motivation, persuasion, influence and their evil cousins of propaganda, manipulation and coercion. Well, they all play on these mental shortcuts in order to get someone to think feel or act in a certain way. This is how the experimenter was able to get otherwise smart, sophisticated and experienced art critics all to praise the paintings of a monkey marketing when done right is a powerful and almost Unstoppable Force. So let me unpack the factors at play that led to such an incredibly successful hoax both to arm you with the tools to do good and equip you against others with less noble intentions. And it all starts with packaging. When most people think of packaging, they think of physical products, maybe a box, a bag, or whatever else a product arrives in. But in marketing packaging represents all of the elements that go into creating an initial impression of an offer. And the packaging and presentation matter just as much, if not more, with services and intangible offers than they do with physical products. Part of the success of brass sews acceptance by the critics was the packaging and presentation of his offer. This case, his paintings to his Market. In this case, the critics, these were not drawings just plastered up on a kindergarten classroom wall. The paintings weren't being sold on a busy tourist Street, and they weren't random pictures toss together without any thought, or Vision to their presentation. Rather, they were painted on canvas presented in an art gallery and hung alongside works from other artists from England, Denmark, Austria, Italy and Sweden. Nothing there would indicate, or give even the slightest suspicion that these were anything but truly remarkable Pieces by a truly remarkable artist packaging presentation and appearance matters.
Next, let's look at priming. One of the ways our brains make sense of the world around us is to use a kind of mental filing system that allows us to organize our knowledge into different categories. These different categories, he's or files, or mental shortcuts are known as schemas, and we have schemas for pretty much everything. For example, I could introduce the concept of trying something new, really liking it by telling you a story about the time I thought I hated eggplant. But then how my friend made a recipe with eggplant, and Not only was it okay, but actually loved it. Well, this story activates the schema of being more open minded or adventurous by showcasing a time I was willing to try new things and then changed my opinion on a subject after being presented with new information. This is powerful and happens automatically and instantaneously without you even knowing it. Let me give you another example. Participants of a study were exposed to words associated with seniors and older people like Florida retirement and Bingo, and were then observed as they left the study area. What's interesting is that the subjects that were exposed, or in other words, primed to the words, typically associated with elderly people were marked as leaving the study area slower than those study participants who are exposed to neutral terms, or in other words, terms that didn't trigger a schema of elderly people. When faced with specific triggers, inputs and psychologically based marketing principles, we all tend to react pretty predictably the Brussels monkey painter worked, not because the critics were ignorant and naive or foolish, but exactly the opposite. The experiment worked because they were knowledgeable and looked at those around them, other critics who they trusted and respected to help guide their decisions. They were informed incorrectly and manipulative lie that the works were from a new, undiscovered and Rising talented artists from France and everything else about the paintings from their placement in the gallery to the corresponding works of art also being displayed. And the other critics being present all pointed to these Works being valuable.
The combination of packaging priming and Prestige are just too powerful. And when you create marketing and messages that leverage these powerful psychological forces, your clients by and selling becomes effortless and automatic. But if you really want to increase the effectiveness of your marketing, there are 15 more psychological marketing triggers you want to be aware of and use in your marketing.
