The number one tip to grow your business and attract new customers is to look at what other successful businesses are doing, and then learn from model and apply what they're doing into your own business. After all, success leaves Clues, and it's very likely that if a certain strategy or tactic or principal, worked for another business, then it could very well work for you too That's why in this Blog, I'm going to give you the secrets and strategies behind the world's top entrepreneurs and best business owners, the kinds of things that are responsible for helping them grow their businesses and attract all of the customers they could ever want. So you can learn from, and then copy what they're doing to give yourself and your business the highest likelihood of success possible. So let me show you how it's done. And it all starts with this important question. Why is it that some entrepreneurs just always seem to win as if they've been gifted with some kind of magical business success Gene that allows them to build massive business Empires on, make a fortune. And sometimes even though companies that change the world, well, here's the good news.
There is no business Gene, no specific business trait that anyone born with, in fact, because business is made up of so many different areas. The more likely answer is that the best entrepreneurs in the best business owners. Well, they seem to possess a varied and diverse set of clearly very valuable skills. I mean, sure, they may have a specific skill set or a certain aptitude for a certain kind of business in a certain kind of industry. But the world of business is full of different case studies and success stories from all kinds of different people, with all kinds of different backgrounds, all kinds of different skills and talents and makeups and histories and all of that stuff. So clearly, while there are a number of differences between all of us, well, there's also some underlying principles that the most successful businesses seemed to embody, and typically through the personalities and the beliefs and the identities of the business owners in the entrepreneurs. So with that said, let's dive into the first reason that some entrepreneurs, some business owners just always seem to win, which is that they have a strategy. First mentality. One of these single most important elements to Growing your business into attracting new customers really comes down onto being strategic and having a strategy first mentality, which means making sure you're doing the right things in the right place for the right people, rather than chasing shiny objects or new tactics or new hacks, or trying to beat the algorithms. Essentially what you need to do before anything else is really map out a plan map out a strategy, map out the end goal that you want to get to. And then all of the steps you're going to need to take along the way in this will ensure that you don't start going down some crazy, or completely ineffective paths that are more likely to lead you you in the wrong direction, rather than to where you actually want to go.
There's a great quote attributed to Abraham Lincoln that says, if I had eight hours to chop down a tree, I'd spend the first six sharpening my axe. Well, when it comes to business, creating a strategy mapping out a plan. This is equivalent to sharpening the axe, and it makes sure that everything else you do is going to be that much more effective and efficient. After all, as Peter Drucker says, there is nothing so useless as doing something well that shouldn't have been done at all. So yes, while the best entrepreneurs, the best business owners, do take and they do have a bias towards action, which means they're always going out there and they're doing things. Well, this typically comes after a little bit of thinking, and a little bit of strategy gets put in place. Strategy is the entire reason that I created the modern marketing plan, which goes over the five key elements of designing an effective marketing strategy, including your model, your Market, your message, your media and your machine. And I'll put more details on that in the description below this video, if you want to check it out. Alright. The next thing that all successful business owners and entrepreneurs know when it comes to Growing their and attracting new customers, is that they need to be customer Centric. Essentially what this means is building their entire business, their entire marketing strategy, their entire everything, their existence, the reason that they live, the reason that they serve around their customers. Everything they do takes into consideration their customers wants their customers needs their customers desires, as well as all of the problems in the pains in the frustrations that they're trying to solve for their customers. It's funny how we all know this, right? We know that customers are the if blood of a business, because without customers, well, there's not really a business. And yet you'd be amazed at how many times I see people come to me that often have what I like to call selfish marketing campaigns, not because the business owners of the entrepreneurs are selfish, but rather because the message that's being portrayed across the marketing is really all about the business. And pretty much nothing about the customer. The best entrepreneurs know that the customer isn't an afterthought. The customer is the only thought. And they spend a lot of time thinking about them, of course, providing a her first experience and saying that you provide great customer service while it doesn't set you apart from the crowd. I mean, pretty much everybody says that they do. Whether they do or not is a different story. But the best entrepreneurs and business owners also know that in order to succeed in to grow their business, they need to find their unique competitive advantages. You see, when it comes to building a massive business Empire, even a moderately sized business Empire, even a small business Empire, even just a small business actually. Well, it all comes down to finding your own specific and unique place in the after all, you can't serve everyone. Not to mention, you shouldn't even want to, because most people out there are probably not the best fit for you or your business.
But you can find a smaller segment of people that you could really, really help and really serve, provide them some amazing value and have them coming back and telling everyone they know about just how great you are. And the only way to do this is to find some area. Some kind of competitive Advantage, some unique selling proposition or USB is is commonly called the other term for a tear in marketing is known as differential creation, which is, how are you different than your competition? Now, this is such an incredibly important aspect that I do want to spend just a couple seconds here really drilling down just why you need to find that unique area that hook that angle, that irresistible offerthat way that sets you apart from the sea of competition surrounding you. Here's the deal when most customers go to do business with any kind of business, whether it's a product or a service, or anything like that. Well, if they try to make very quick comparisons and very quick decisions between, say, company a and Company B customer on the outside company, a and Company B probably don't look a whole lot different. I mean, they're both going to say that they provide exceptional customer service. They stand by their product. They have a long history of glowing customer testimonials, and they love their people. They love what they do, and they're trying to make the world a better place. They may even use words like we're faster, or better or whatever. But to the customer, it's all sounds the same. And when the customer can't decide between company a and Company B based on all of the other factors weather forced to go to the one thing that they know, which is price. This means in order to be competitive, company, a and Company B are going to continually try to slash their prices, taking it down. Another step and down another step and down another step in this lose-lose race to the bottom, which whoever gets there first loses a bit of a side note, whoever gets their second loses, because being the world's second cheapest is the worst competitive advantage of all.
Well, the solution to this, the antidote to this, is to be different, to be different in a way that actually matters to your customers. And the only way to really get root of this is to do some deep dive Research into your customers, what they want, what they need, what they find valuable, and also the things that they just don't care about, that you could probably safely ignore, of course, avoiding the temptation to get into a price, or to just continually / your prices, offer discounts or give stuff away for free is going to be tough. And it's going to require the use of this next important fundamental that you definitely need to deploy in your business. And that is, if you want to grow your business, you want to attract more customers, not just now, but also in the long term, you need to take advantage image of long-term thinking when it comes to succeeding in business. When it comes to building a truly profitable and enjoyable business that makes a difference in your life, as well as the lives of your customers. You need to always be thinking long-term. And often this means being willing to sacrifice some short-term cash flow hits by slashing your prices or offering discounts, or doing too many two-for-one sales, or giving things away for free in favor of building a more sustainable long-lasting business. And that's hard. I appreciate that. But as anybody that's been involved in marketing, any length of time will tell you it's very easy to make a sale at least once, just by slashing your prices, and basically giving stuff away for free, but it's also the fastest path to absolutely destroying your business. First of all, doesn't take a math genius to understand that by continually charging less and less and less and destroying your margins completely. Well, something's gonna have to give eventually. And by eventually I mean, probably very soon. The second thing is that the less profitable you are, the more you're going to have to cut costs and cut services and cut other is that your customers may actually really like. And another element still is that by continually cutting your costs, offering too many discounts or promotions, or anything like that, you're essentially training your Market to that what you're offering well, really wasn't worth it in the first place, and there's no reason to buy. Now. We'll just wait for a sale. This is why it's important to never let short-term thinking Cloud. Your judgment always be thinking, long-term, one year, five years, maybe even 10 years down the road about what kind of business you want to build, what kind of life you want to have for yourself, or your employees for customers. All right, the next tip, if you want to attract more customers and grow your business by looking at what the best businesses in the world are doing is by understanding that the world's best businesses really take a marketing first approach.
Now, here's what I mean by a marketing first approach. I'm not talking about advertising, or just spraying the world with all kinds of different messages and offers and things like that. Rather, what I'm talking about is baking their message, making their offers, baking all of their attitudes and identities, and in everything that they do into all of their messages into all of their media and being consistent with it. Day after day, week after week, month, after month, year after year, there were a number of incredibly important psychological factors that happen through the use of consistent marketing messages and really putting a priority on making sure that you're delivering those across all of the available channels, the first of which is something known as the mere-exposure effect. And this is the psychological phenomenon where, just by seeing something more often, we start to like it more. We start to trust it more start to accept that pay. This is probably a really good thing. The next thing is, is that the messages that you deliver, the marketing that you create? Well, it's not just a one-time thing, rather, these assets that you create. They compound over time, essentially becoming more and more valuable as you start to build up these marketing Assets in your business as library, for example, by putting the time in the money in the energy up front in to say, creating a video well, not only can this video be seen for months, and possibly even years to come, but can also be spliced and diced. You can rip away the audio. Now you have a podcast. You can transcribe the audio. Now you have text for either a blog or for any social media posts, and you could use the help of a graphic designer, or do it yourself to turn some of your best points in your best quotes in two different social media images or Graphics.
