I spent the last week reviewing over 800 different marketing campaigns reading through my highlighted notes from over 100 of my favorite marketing books, and trying to read as many blogs, watch as many videos and listen to as many podcasts as was humanly possible, all in an attempt to bring you the very best marketing, lessons, takeaways and secrets to help you grow your business, and after 87 hours of research 16 and a half pots of coffee and over 80000 caffeine-fueled steps pacing back and forth in my office, what I put together may very well be be the best marketing strategies to help you grow your business ever. And it all starts with marketing strategy. Number one Niche marketing of all of the marketing strategies that I'm going to share with you today. There is perhaps none more powerful than that of Niche marketing. But before I show you how it's done, we first need to cover two very important things. The first is, what exactly is Niche marketing? Anyway? Well, when it comes to marketing, there are two very different strategies, the first of which is mass marketing, where you try to go after everyone. And anyone.
This is what the big billion dollar brands do. And it's often what people think of when they think of marketing or advertising. The problem, though, is that when a small business, or even a medium business, or let's be honest, even a large business tries to copy this marketing strategy. Well, they very quickly realized that it's just not very effective for them. This is because it's nearly impossible to try to reach everyone. Not to mention the fact that most people out there are simply not a good fit for your business. And so it doesn't make any sense to waste your time and your money and your energy marketing to someone who's unlikely to buy from you anyway. And this is where Niche marketing comes in in, which for most businesses is a significantly better approach. You see what Niche marketing does is identify a much smaller segments within the mass-market, a segment or Niche that has its own unique set of wants and needs and desires and problems that it needs solving, that your business is uniquely positioned to help solve for them, and by going after a smaller segment of the total Market. Well, you can get a lot more bang for your marketing Buck, because now, rather than having to water down your message, to try to appeal to everyone well, a whole lot more specific with the people that you actually want to help.
For example, if you're selling toothpaste, well, the mass Market approach would be to try to Market it to everybody who has teeth for easy math. Let's say that we've got eight billion people in the world, and they all have teeth. Well now your mass marketing approach needs to try to reach every single person in the world. And that's insane. So this is where you would want to start Niche and down and finding smaller segments of the market that would be most interested in the kind of toothpaste that you want to make, like toothpaste for sensitive teeth or whitening, or pickle flavored toothpaste. Yes, you heard that right? Pickle flavored toothpaste, which is proof that you can Niche down, and probably to a level, far smaller than you thought was possible. Alright, now that we have that covered, the next thing is, well, how do you pronounce this word Niche? Anyway? After all, you may have heard it called Niche, like I've said throughout the video, but you may have also heard it called Niche or Nicha. Ah, so to help you remember, I wrote a little song know, when you think of an easier thing to make in the kings are like a dog on a leash, or maybe they into pieces. When you this way, you'll ever make a mistake. You won't have egg on your face with my we saying it. I'll save the full version of the song till the end of the video, just in case you're interested. But next up, we have one of the most controversial statements of all time, at least when it comes to marketing. But the facts don't lie, even if this is kind of a tough pill to swallow. But if you really want to grow your business, you're going to need to take off the perfectionist hat and put on the publisher hat. And this is because it's time to make stuff a lot of stuff. And this means prioritizing quantity over quality polity.
If you've ever read a blog post or watched a video, or listen to a podcast on content marketing that I'm sure you've come across the age-old advice that all you need to do is publish high quality content on a consistent basis. Pretty much anybody in the world of marketing, and especially in content marketing says this, and to be honest, they're not wrong. I mean, quality content on a consistent basis is really the key to success and the key to being heard above the noise and standing out above the Sea of competition that surrounding you, but high quality content in creating it on a consistent basis. While that's the end goal, it's not the start. This is because quality content takes time and experience and practice, and a little bit of understanding and knowledge about your target market and what they perceive as quality in the first place, which is kind of a subjective term. And so this advice to create as much high quality content as you possibly can well, it often leads people to give up before they even really get going, not to mention, to agonize over the content creation process, and to way too harshly judge their own creations, causing them to never publish anything.
Never share it with the world. And as you can probably imagine in the end, what this leads to is nothing. And nothing ain't good for business, because the reality is in this hyper-competitive market. More is better, different is better and better may not actually be better this wood because, like I already mentioned, quality is a very subjective term. So what looks absolutely terrible to you may be amazing to someone else. And the reality is that we tend to often judge ourselves on our content way more harshly than the market. So if you're currently creating one blog post a month, well, try to go for one a week. If you're sending out a weekly marketing email, why not try two or three times a week? And if you're putting out daily content across social media, well, could you maybe give it a try for a little while to put out two, or maybe even three pieces of content just for a bit to see how it goes.
Now, I appreciate that's a pretty big ask. So here are four things that will help you create content, a whole lot faster and a whole lot easier. My first suggestion is to Simply use your phone. I mean, you probably have it with you all the time anyway, and it's got an amazing camera on it. Not to mention a Notes app, or some way for you to jot down ideas quickly that you could turn into content later. The next idea is a little more techy, but still pretty cool. And it has to do with these sunglasses right here. These are known as Ray-Ban stories. And what they have is a little camera right there that allows you to take pictures and short videos. Not to mention, you can listen to audio. You can do phone calls. I mean, they really make creating fast content a breeze. Another thing you could do if your budget permits is to actually get a marketing specific camera. So a camera that you basically only use for marketing to ideas to capture thoughts to create videos whatever it is. But by having something like this, well, you're pretty much always ready to capture any kind of marketing material that comes to your mind, or you could use what is still probably my favorite content creation tool of all time, which is none other than a pen. And some paper I talked about the power of pen and paper before in another video where Richard Branson said that it's the main and primary thing that he carries with him pretty much all the time. And if Richard Branson, the owner of more than 400 different companies thinks that pen and paper is good idea to have of then I'm gonna take that into consideration. And by take that into consideration, it means I'm gonna pretty much just do it.
The key here is to not let obstacles get in your way, simply do whatever you can to smooth out, and he's the content creation process, whether it's your phone or sunglasses, or a camera pen and paper, whatever it is, just try to start creating as much content as you can. All right. Next up, we need to talk about what truly is the very best marketing strategy, or tool, or tactic or media, depending on how you want to classify it. And that is video. But don't worry to show you how to do video marketing, even if you don't want to show your face on camera. So let me show you how it's done now, before I dive into the details in the specifics, first, need to address the kind of obvious fact that it's almost weird to be talking about how important video is today.
I mean, the statistics have shown us that case Studies have shown Us customer Behavior has shown us the social media platforms have all shown us that this is where marketing is going. This is twhere it is right now. And this is what the future of marketing looks like. Video is important here. Now. Now it's here to stay. I ain't going anywhere. So if you're already bought in awesome, good to have you aboard. But if you still need that little push over the edge to finally start making more video here in Rapid Fire, succession are five statistics to really help give you that inch 78% of people watch online videos every week and 55% of people watch online videos every single day 54 percent of consumers want to see more video content from the brands and businesses that they like and Trust. 72 percent of customers said that they would rather learn about a brand or business or product or service via video than through any other form of content. Video viewers retain 95% of a message when they view it through video compared to just 10%. When they view it through text marketers who use video grow 49 percent faster than those who don't. And we're actually seeing this number continue to rise.
Year-over-year. Here's the thing when it comes to influencing and persuading and communicating and sharing information. Nothing is ever going to beat face-to-face communication being there, sitting with someone one-on-one and being able to talk with them and get feedback and so on. But that's also an incredibly non-scalable activity. I mean, you simply can't go around face-to-face with everybody that you want to help and serve and talk to. And this is why video really is the next best thing. It allows you to communicate a ton of value very quickly. Plus. And most importantly, it's what your customers want. And it's what the social media algorithms and the video platforms themselves want. I mean, they've pretty much come out and said, make more video and will show yourself to more people. The best example of this is, of course, Instagram, who is Lee, a photo-sharing site, but now have come out publicly and said, yeah, not so much anymore. Now we're pretty much all about video.
But of course, if the thought of being on camera just terrifies you, and all of the promises of fortune and fame and Prestige and growing your business just aren't enough to compel you. Don't worry, I've got you covered. So here are four ways to create video marketing without you ever needing to show your face on camera. First, you have the animation option. This is where you show a clip just like this and narrate over it. Animations can often be highly engaging. In some companies only use this kind end of video for their marketing. So don't be afraid to dive fully into animation next. You have a personal favorite of mine. Stop motion. This is a technique that I learned from a great filmmaker named Dan mace. And while it is relatively simple, it's also incredibly time-consuming, though the results are pretty cool. What you do here is print, and then cut out different images and then move them one at a time, taking a picture every time. Then you put all the pictures together, which were often hundreds of them to create the movement effect. Again, it's very cool, but is also very time-consuming. Next up, we have a slide isn't ation, which is probably the easiest of them. All you see, all you really need to do here is put your video points in some kind of a slide presentation through PowerPoint or keynote, or Google Slides, or anything like that. Now, full disclosure. This is definitely the least engaging of all of the other kinds of video marketing. But it's also the easiest to create. So you've got to weigh the good with the bad. Then. The fourth idea is to use something known as b-roll me talking to you right now. Well, this is known as a roll. It's the primary footage that were using in the video. But this tough. Well, this is known as b-roll, and it's simply other footage that you can play while you're talking over it.
