In this Blog, I'm going to share with you the single most effective marketing strategy available today with your goal is to grow your brand, build your business, or increase your sales revenue. This strategy will help you do it full disclosure. Though this strategy is not for the weak, it's going to take courage. It's going to take commitment, and it's going to take time. But my promise to you is this, if you do exactly what I share with you today, your business, your brand and your Revenue will grow.
Hey there. My name is Adam are hard to marketing strategist and welcome to the channel. The number one place for entrepreneurs to learn proven marketing strategies to grow your business online. I've been a full-time professional digital marketer for the better part of a decade now. And over my years, I've worked with hundreds of clients, thousands of students in countless six, seven, eight and nine figure businesses. I've seen a lot of stuff I've seen good marketing that works. I've seen bad marketing that doesn't work. And I've seen ugly marketing, the worst kind of marketing of all, because ugly marketing is the kind of marketing that people thinks of working, but is actually losing them business. It's costing them sales and damaging their brand in the process. So my goal here today is really simple. It's to give you the one single strategy that I've seen work time and time and time again, across all of the different businesses that I've worked with. The in fact, I really can't think of a single one that hasn't benefited from this strategy. In fact, I'd almost be willing to go so far to say, if you're willing to put in the time the energy and the investment into the strategy into really learning and applying and mastering it. Well, I almost if that it can't fail, especially today. It's just that good. Anyway. Enough teasing the strategy that I'm talking about in the one that I've seen proven time and time again is none other than video marketing, but not just any video marketing, a very specific kind of video marketing that follows a very specific formula.
Their miracles are their wants and their dreams and their goals and their desires and their aspirations, their miseries complete opposite to that. That's their problems in their fears and their pains and their frustrations. And all the stuff they're trying to move away from video marketing gives you an absolutely incredible tool to connect with them on that really deep emotional level, which is where most purchase decisions are made. This is why your content needs to revolve around their miseries around their pains and problems and frustrations and around their miracles and the things they want and their goals and their dreams and their desires. And ideally, how you how your brand, how your business is uniquely positioned to solve their miseries and take them to the promised land, get them to their goals to their dreams and to all the stuff there after the next piece of the puzzle. And the next really important strategic piece behind an effective video marketing campaign is that it's value-based and value focused. And I touched on this in the previous point. But the reality is, is that in order to provide value, you first need to have a really deep understanding of who your ideal customer Avatar is.
So you can know what kind of content and what kind of solutions are looking for. The beauty here is that if you can position yourself your brand your business as the solution as the provider of a resource or of information to a problem they're going through, they'll have no other choice than to subconsciously and essentially just automatically refer to you as the Authority, or as the expert, as the go-to resource for that problem that they're currently experiencing. I'm sure you can appreciate this Builds an absolutely insane amount of Goodwill and of trust and of respect and of admiration, essentially allowing you to become kind of a mini celebrity to your market. After all, all you need to do is think about who you decide to do business with. Typically people tend to do business with people they know like and trust, and really people they've done business with before. So if you want to get in with someone who's never done business with you before, you've got to find a way to kind of open the door and invite them in by providing free, valuable and useful content. Now, there is one quick catch here when it comes to creating valuable content. Yes, you want your content to be valuable. But you also want to make sure that it's ideally focused on One Core problem or one solution at a time. The last thing you want to do is overwhelm them with a million different things, which is going to leave them kind of Dazed and kind of confused and confuse customers don't buy alright. The next thing that really separates video marketing and those who do it right from pretty much every other form of content available is the fact that when you create video content and you do it strategically in the right place, well, you're essentially creating little marketing assets that are going to continue to work for you around the clock for days, weeks, months and even years to come.
This is the benefit of video over or other things like Instagram stories or other kinds of transient social media content that's here today and gone tomorrow is it gets washed away in a noise and in the sea of all the other content. Now, granted, if you're putting your videos in those same places, of course, they're going to get washed away as well, which is why you want to make sure that you're putting them somewhere at least one place where they can be found for years to come. Therefore, my biggest recommendation here is YouTube videos that you create, and you spend time and energy and love and care and attention into well, you don't want them to just be seen once or twice, or even a few thousand times, and then completely disappear, never helping you or anyone else again, rather, you want to make sure that you're putting them on YouTube where they can be found again, days, weeks, months.
So with that said, let's address the elephant in the room, which is, if video is so great, then why aren't more businesses using it? I used to wonder the same thing. And I remember years ago when I was trying to consult with my clients and trying to teach my students about the power of video and why they needed to include more of it. And I just couldn't wrap my head around why more people weren't doing until I understood the number. One thing that stops people from making videos is fear. It's fear of being judged. It's fear of not knowing what to do. It's fear of making bad videos. Most of all, though, it's really the sphere of other people's opinions of you and of your content, and I get it, and I admit it. I've had these thoughts. I've had these doubts myself over the years. When I press record.
