In this Blog, I'm going to show you exactly how to use content marketing to get more customers or clients more sales and grow your business. These are the exact same strategies that I'm using right now in my business, and will continue to into the next year, as well as the strategies I'm using for all of my clients. That range from startups all the way up to billion dollar Empires. So there's something in there for you as well. So if you're determined to make this the year that you finally crack the content code and start getting better results from your content marketing, then you'll love love this practical, actionable and profitable content, marketing Blog. All right, let's get to it.
All right to the very first thing that we need to talk about when it comes to content. Marketing is that this is going to be the year for more and better content. Now, I appreciate that's kind of a tricky way to start a video coming straight out and saying, hey, look, not only are you going to need to create better content, you're also going to need to create more content. But fortunately, I've got a ton of tips inside this video to help you do just that, but I wouldn't be doing either of us any favors. If I just said, hey, you're going to be hey to just Coast on by Just Produce the bare minimum and make it Nick kind of average. At best. No, that's a recipe for failure. The reality is, is that in today's hyper-competitive marketplace, with more content being produced than ever before? Well, your customers want more content. Your clients want more content and the algorithms on which the platforms that you're going to be creating content for. Well, they want more content to see. You got to give the people what they want. Now, of course, when I say, better content, well, that's a pretty subjective ERM. So it is going to vary, and it is going to have a number of different factors, depending on your business and your market and the kind of content that you want to create that you enjoy creating, and that your customers want to see you create.
The point here, though, is that if you really do want to take your content marketing game to the next level and reap all the rewards that accompany a really solid content marketing strategy, well, you are going to need to give it the time and the monitored under G minor G the time, and the energy and the money that it truly deserves. If you're just getting started with content marketing. Well, then creating that first piece of content. This is going to be a huge step for you. On the other hand, if you're already putting out content, whether it's videos or podcasts, or blog posts or whatever. Well, again, got a ton of tips for you in this Blog. So let's keep rolling. Here's the deal. If you're going to be putting more time and more energy and more money on energy into your content. Well, it only makes sense to squeeze it for every bit of value that it can possibly provide, really getting the most Bang from your the marketing Buck. This is where content repurposing really comes into play, essentially taking one core, one pillar, one giant piece of content and then splicing and dicing and carving it up for all of the different social networks, or all sorts of different content uses. Now, the key with content repurposing is really to start with that one Epic awesome, amazing killer piece of pillar content, a massive long-form piece of content that you can actually strip away and carve out smaller pieces from now. The best thing to do this with is, of course, video, because video is going to give you the most flexibility and the most freedom. For example, you can take a video, and you can strip out the audio. Now you got a podcast, you can take that podcast, and you can transcribe it into text. Now you've got blog posts, and you can take those blog posts and pull away Nifty little nuggets or quotes. And now you've got all kinds of different social media posts or tweets.
The beauty of this strategy is that it also allows you to take advantage of another content Trend. We're seeing more and more, which is multi-channel content pocketing. Now, I've always been a huge advocate and a huge proponent for not spreading yourself Way Too Thin and trying to do everything and trying to be everywhere. The caveat, of course, is that you do need to do everything and be everywhere that your ideal clients and ideal customers are. But therein lies the key, really being selective and careful and strategic and spending time to identify and to locate where your ideal people are, and then going there. And only there. Now, typically this is just one or maybe two different platforms. But as the world is becoming increasingly digitized and your customers and your clients are more active and more present on more channels.
Well, it's only natural that you're going to need to expand just a little bit to that said again, please just focus on only where your ideal clients and customers are, and don't just go somewhere simply because that's what the cool kids are telling you. You have to do now, before we dive into the next point on how to put this all together. First, a real quick message from this video, sponsor wishpond Market Senior Services can be tough. And with a million different tools out there, it's hard to know which app is going to be best for your business to actually help you get more customers. That's why I recommend using wishpond. Wishpond is an all-in-one marketing platform that gives you tools like landing pages for client bookings, email marketing to drive sales. We're going to be talking more about that one in just a minute and detailed analytics. So you can see what's happening every step of the way.
The best part wishpond has a team of marketing professionals to help you every step of the way. So make sure to check out the link in the description below where wishpond is giving away a free consultation to see if their team can help you. All right. Now, let's talk about content and the buyers Journey content marketing has always been pretty important to the buyers journey and to marketing your products or your services, or really just doing business. But today it's more important than it's ever been before. In fact, Seth Godin says, and I absolutely love this quote, that content marketing is the only marketing left meaning the way to make change, and to make an impact with those you seek to serve is through content. In fact, just take a look at your own life and and your own buying behavior, that of your friends of your family. It's hard to imagine a scenario where content didn't play some role in your purchasing Behavior. Whether that means watching a YouTube video, or doing a search on Google or engaging in Facebook group content is at the core of making buying and purchasing decisions.
For example, I bought a new snowboard the other day, and the whole process went a little bit like this. First, I happen to see a weather report that the mountain where I lived happen to have just gotten a huge new load of fresh snow. Just got my attention that then made me think about my present snowboard situation, which was painful and disappointed long story. But the short version is that a couple years ago, I switched from snowboarding to skiing, because I was told that it was easier to teach kids to ski than it was to snowboard. But turns out I don't really like skiing. Neither did my kids. So we're switching snowboarding. So I saw that there was no I thought about boarding. I realized I had a pain or a gap or a problem in my present situation. So I sought to solve it. This led me into the content marketing process. I started to watch YouTube videos. I started to read blogs. I started to engage in forums and on Reddit and talk to my friends about what kind of board was going to be best for me for this year for our present snow conditions. And all of this was done before I ever stepped foot into my local snowboard shop. Basically, it already made up my mind mind. So by the time I went and talked to my buddies at the store, I pretty much knew what I wanted to get, and that my friend is the power and the importance of content. You see, we're living in a time, and it's only getting stronger of a more educated customer and client gone are the days, probably for good of the uneducated or unaware customer client as they now have more information and more access to information than ever before. In fact, the problem that you're now dealing with as a content creator as a business owner or entrepreneur or marketer isn't a lack of content, but rather an overload are a hyper concentration of content. Now, this doesn't get you off the hook as a content creator, because for as much content as there is out there, well, you still need to create more. But like I said, it needs to be better. And that means including a healthy dose of context with every piece of content.
So take all the content, simplify it. And most importantly, Explain how and why your customers or your viewers are your audience should care how this helps them, how this applies to their unique situation. You see, people don't necessarily need more content for Content sake. They need more content with the context that goes along with it, explaining and helping them understand why it's important and what to do with it. Okay, now that we've got the Strategic high level stuff out of the way, let's get down in the dirt with some real practical actionable tips and tactics that you can use right now. And on to next year. Number one is podcasting. Yes, podcasting today is still a very good strategy. In fact, it's probably more valuable today than it's ever been before. This is largely due to the increase of familiarity and popularity of podcasting with now, more than seventy percent of all Americans familiar with the term podcasting. Also monthly podcast listeners grew 16 percent year-over-year, cresting 100 million Americans for the first time ever. The beauty of podcasting, though, isn't just the adoption rates among your customers and your consumers, but also the way that it allows you to build trust and build rapport to interview you, to tell stories, and essentially to be embedded into your customers, ears for often 20 minutes, or 45 minutes, or an hour, or even longer, next up. Video marketing. Probably no surprise. I'm a huge advocate and huge proponent of video marketing. The reason I do it is because it works really, really well. This is also the reason that I pretty much make sure that we're including some kind of video content component in all of my clients and all of my students businesses. It's just too effective to ignore. The statistics show that people are to spend an average of 100 minutes a day watching online video into 2021 the average YouTube viewing session right now is 40 minutes. And 81 percent of businesses are using video marketing, which is up from 63% the year before. When you put that all together, it basically just means that video is incredibly effective. Your customers are watching a ton of it, and you should probably do it too. If you're already doing it. Congratulations, you should probably do more.
A subset of video marketing is live video. And again, we're going to be seeing a whole lot a lot more of this as software and as technology. And as the demand for live video continues to increase, whether we're talking about Facebook live or Instagram live or YouTube live or twitch, or pretty much anything else, people like live video, it's raw, it's real. It's authentic, and you can't edit out all the messy real parts that are just part of life. Minor G. All right. Next up, email marketing. Yes, email marketing even today. In fact, especially today, forty six point nine percent of companies plan on sending more email over the next three to six months. 78 percent of marketers have seen an increase in engagement of their emails over the last 12 months. And if you happen to be marketing to Millennials, well, you're in luck because seventy-three percent of Millennials prefer receiving emails over other marketing channels. The point is, is that email marketing works, and it works incredibly well. So if you're not using it to its full capacity yet Now's the Time. The way to tie all of this together, though, is through the use of a plan. This is why the next thing you're going to want to do is make sure to check out the video I have Linked UP right here on how to create a marketing plan.
