If you're somebody that selling online on platforms, sales videos, webinars, offline events, Facebook live, then understanding these three closes are going to be absolutely crucial if you want to be able to increase your conversions. And if you don't have your audience wanting to take out their credit cards and invest in whatever it is that you have to offer, whether it's a software, whether it's a real estate product, whether it's Investments, whether it's a Google product, digital product program coaching when you understand these three closes.
So at the end of it all, I mean an offer, and like, there were like nine tables like this around the entire room. And it was, you know, absolute Madness and Chaos. Now, this thing over here, this is a marketing terminology called a table Rush. The table Russian will of speaking is, how do you present? An offer to be for physical product? Could be a digital product before training could be for supper service, and that ultimately, how do you get people into this? This, this buying Frenzy. And at the end of it all we closed about eleven eleven percent of the room for this offer. And the organizers, let's just say that the sales generated covered more than the expenses of the entire event. So this first thing you're probably thinking. So, you know, what does this have to do with anything? Well, everything it's because ultimately, if you want to be able to sell anything online, whether it's your Salesforce Blog, whether it's drill webinar, you will be able to to create a presentation, have your audience hang on to every word where you're delivering value and make an offer and get people take action, not just take action any any time, but right now. So the question is, how you do that? How do you do that across your platform? So this is the first epistle, the most kind of standard type of clothes, which is a straight call to action. So you make that presentation. Go ahead and check out right. So this is how this can be applied in the regular world of online marketing. But let's talk about this. Second close. Okay. Now, the second close is what I call an application of Pied Piper close, which is this is applicable when the events are much smaller. And for example, here, I think this will mostly about maybe 100 150 people or so. And one of the things that I do is whenever I am thinking about working with my ideal clients, I want to make sure that I'm not attracting nightmare clients don't talking about you ever worked at the nightmare, because I this is a nightmare client. Where have you ever taken on a client where, you know you shouldn't have, but you took them anyway, because you wanted to make that extra sale? I know I've made the mistake as well. And one of the things that I do now to make sure that I don't work with nightmare clients, or at least minimize the odds of working with them, like my client is I get people to apply so that you fill up a form. My team gets to see and filter it the right fit, and if the right fit to work with each other, if I feel that I can, we can help them and get Roi for them.
That's when we accept them to work together with us. So this is how it typically look like this is called application or Pied Piper close, which is I make an offer. It's not for everybody. And I say, for those of you who want to be able to apply, you know, you can come forward and work together and decide to to apply for this strategy call. And we'll see if you're qualified, I'd based on the form that you fill up, and we'll decide if you're a good fit for each other. So normally, typically when I make this application call to action, I would have a good 80 to 90% of people apply. Now is everybody going to be a good fit? Absolutely a lot of people that might just apply, because everybody seems to be applying. And we usually accept about maybe about 50% of the people that actually apply. So this how it typically looks like, let me just disable some of here. So this event over here is an event where we had like 80 plus percent on room of applying, and there was even a table. And every form indicates the intention to work on a fifteen thousand dollar offer with my agency. Again, not everybody's a good fit, but this application process is an example of what it is that you could be doing. So what is this? Second closest? The application goes, so it could be the case that maybe you're selling real estate could be Investments. It could be something you could be an agency that's looking to charge. You know, fifteen thousand dollars a month for you finds it could be a 50000 dollar offer. It could be a 30000 dollar Mastermind. Now, if you're selling something that's high ticket, then chances are you can't expect somebody to just click on the PayPal link and pay you, you know, thirty thousand dollars, right? You. If you are selling a seven hundred thousand dollar investment can expect somebody just, you know, check out for seven hundred grand. So chances are they need to apply to see if you're right, fit to each other. And this is where you want to be able to make sure that you're working with the right fit. Okay, so I'll hit you start thinking about how does this apply to you in the online world through sales videos through your application follows case. But this is all your high ticket offers. So this would be the second type of clothes, which brings us to close number three. Now, this close, I call this the no clothes clothes. And this is out. This is great if you want to be able to think about if you have no idea what it is that you want to sell. And what if I told you that the best way is just to find out from your audience? Now, this example over here is an event that I did wear what I did this event. I literally just asked my audience after this event, what do you think you need in order to be successful? What do you think you need if you wanted to accelerate and get faster results?
So I had like, literally, people taking turns, taking the mic, tell me what it is they need saying, like, Okay, I need to have this thing built. And as there's telling you, whatever it is that they feel they need, I'm literally just putting it onto the flip charts that you see above over here. So all I'm doing over here is I am writing down what it is, and it looks a little bit blurrier by looks like copywriting autoresponder emails, you know, Facebook ads. So all I'm doing is I'm listening to what it is. They tell me the need. I would put it onto the flip chart, and then based on what they feel will help them get the result faster. I will decide if I want to be able to create that offer. And if I did create that offer how much the offer would be on the spot. So this is what I called the new page. Those where, look, I don't have an offer. You tell me what it is that you think you need, and I'll tell you whether I want to be able to treat offer. So who is this great for this great for you if you don't even have an offer yet? And if you want to sell something first. And I believe that that's one of the best ways to clean offer, because that is you're really listening to your audience in order to decide what type of offer will genuinely help them. So back to that same question again, how does this relate to you? Look, you could be selling something online, and maybe you don't know what, how to begin. So this is where you go to your audience, your email list your Facebook group, and you literally ask your audience, what do you think is required on your end in order to get results faster, right? Or how can I help you get results faster, listen to them. And what if that becomes part of your upsell? Hey, let me know in the comments below. What is your biggest takeaway? And how can you can apply this? One of the things that we constantly do is we pick one, two, three different winners for our next product event live training.
