Email marketing is a powerful tool that can help any business connect with customers or potential customers in a very effective way. That's, of course, if you can get that initial click to stick. Marketers typically use commercial emails for various reasons, such as advertising products, soliciting sales requesting business or requesting donations, whatever the reason may be, email marketing presents a wonderful opportunity for us as marketers to build awareness and increase sales. And basically to stay relevant in our customers Minds. Hi, everyone, welcome back First, let's break the ice with a brief definition of email marketing. Email marketing is a highly effective digital strategy of sending commercial emails to customers or potential customers. The groundwork of any successful marketing effort is building relationships. And it's no different when it comes to your email marketing. A common mistake made by companies that are not seeing impressive email Jen's occurs when the term email marketing is not taken literally, but instead implemented in Reverse marketing email transport with me back to the pre-digital age. When pen pals were actually a common way of communication, people would establish relationships primarily or sometimes solely on their exchange of letters. You might imagine that said, letters would be very personal, intimate it and evoke a sense of emotion with the reader that, in turn would result in a response. Well successful email marketing follows the same good old practices of the pen pal era. When constructing an email campaign, building a relationship with the recipient should be the main focus. One should consider what it would look like if they were to pen a letter to their customer or Prospect. Would the letter start off with hey you? We're offering 20% off shop now, or would it say something more personalized? Like, hey, I thought you'd love to know what's happening at our store.
Demographics include age, gender, income, education, social status, Family, Life, stage and occupation, all of which are referred to as firmer Graphics. Psychographics, psychographics may require a more in-depth understanding of your email list, or a very intelligent software that is able to analyze this data amongst your I'll list and present it to you. Psychographics include lifestyle activity, interest opinion, AKA AIO concerns, personality values and attitudes. This information is known as contextual insights behavioral. This pillar is known as the digital body language, and is defined by indicators such as user status. They're purchasing Cycles, customer lifecycle engagement intent. Did the person subscribe voluntarily? Did they unsubscribe or change email preferences, Etc. These insights can provide you with a well-rounded idea of who you're sending an email to and what to expect or to look out for. Of course, this is not a standard segmentation framework that will work for every business or every email list. It's just an example of some of the ways you can categorize your email this to start sending out relevant emails to the people on your list who are most likely to take action. Failure to segment your email list is like offering a glass of milk to Daniel. You don't want to do that. Trust me, if you're looking to connect with your customers through email, marketing, Shopify has everything you need from templates to tracking Shopify email gives you the tools to build lasting customer relationships. And with no experience needed, you will look like an expert right from the start. You can get started with a free 14-day trial. No credit card required click this link right here to get started on your business. Journey number three yummy emails and email doesn't have to be boring. In fact, by creating and sending out what I like to call Yummy emails, customers will not only to click and consume the content, but will actually anticipate receiving your emails.
It's just like a digital yummy treat. So how do you make an email? Yummy. I like to use a phrase that I call Dan's ice cream philosophy how to create emails that make your customers want more. Dan's is an acronym that stands for Delicious Design anticipation, not too much and Sam for first let's explore this phrase Delicious Design. People tend to appreciate effort in any form, and it's no different with your emails. A well-designed email should highlight the brand and reinforce the Brand Story while at the same time not be too invasive and commercial in nature. A few things to consider when coming up with a Delicious Design are good use of color are easy to read, easy to make selections, great imagery and a clear call to action anticipation. A well-constructed email campaign should leave the recipient wanting to learn more. It's that kind of excitement that causes your prospects to take action. And considering your products or your services. The important thing to keep in mind when sending an email to customer or potential customers is that we are offering a taste, not a meal. Our goal is email marketers is to wet the digital palette of our prospects and create a sense of desire for what we're offering. If this is done, right, customers will not only want to click our emails when we send them, but they'll also have a sense of anticipation for the emails that will send in the future. When it comes to the frequency of emails you send out. Finding the right balance can play in a major role in maintaining positive key performance metrics like open rates, bounce rates, unsubscribes, Etc.
Here are three questions. You can ask yourself, when determining that sweet spot for your email campaigns, what do I sell? Who do I sell it to? And what is the average purchasing cycle for a product like this? The answer to these three questions should give you a much better understanding of how many emails are too many, not too much. When it comes to the content and copywriting in your emails, you'll want to be careful not to overdo it. Similar to the anticipation and email frequency less is definitely more, and your sippy ins will appreciate the effort you display in shaving down the information to make it easier to consume the more content to include your email, the more difficult it becomes to understand what you're actually trying to say. Think about the well-known elevator pitch, where an entrepreneur is expected to effectively and clearly State their entire business Concept in 30 to 60 seconds implementing this kind of mentality. When drafting up your emails will help you get your message out there. And more importantly, help your prospects find the information they're looking for, or when considering to take action with your products and your services sample first, the last element of Dan's ice cream philosophy is sample sending your final email to yourself, or your team for proofread is of the utmost importance. Creating a delicious email can be a tedious task. And the last thing you would want is to send out an email that is filled with spelling errors and typos missing links and images to your recipient. This can feel like receiving a yummy dessert, only to find a strand of hair on top. Yuck, here's a short checklist that you can reference before sending out your next email campaign to ensure that you've got all bases covered, send a test email to yourself, proofread spell check, test your subject title and fine-tune your tag line number 4 polish your process. In this video, we talked about email marketing secrets and the ultimate tips for 2021 the main points we highlighted were building relationships, the science of segmentation, Dan's ice cream philosophy, and how to create emails that make your customers want more. More. All of these tips and strategies are part of the email marketing process. It's very important to understand the process of how to organize your email marketing as failure to understand the process will, in most cases, result in random email campaigns that don't exactly deliver impressive results. Email marketing can be a simple, step-by-step process, which will allow you to send out stunning emails to your x on a consistent basis.
