Hello and welcome. Why should a reseller work with Dell Technologies as an extension of our team? Partners bring technology to life for our customers every day. And as a result, we have a really strong Channel business that Del is absolutely committed to their success is our success. Our partners give us a broad reach into the marketplace to help with Drive technology forward and to help us deliver on the digital transformation. And there are many opportunities for partners to engage with us in areas such as AI, multi-cloud networking, The Edge, the core and many more Lynn you mentioned that they'll seize the channel as an extension of itself. How is those Channel model changed in recent times, are aim and strategy is to provide a consistent Channel program and model that our partners can really depend on. And as such, we will continue to invest in helping our partners acquire new customers and also expand their reach within existing customers. We're also going to invest in, continue to invest in tools to help with ease of doing business with Dell Technologies. And a good example of that would be the new incentive Center that we've just recently launched. We also aim to provide a really consistent Rules of Engagement model. And we want to be really predictable for the channel. In that regard. There should be no uncertainty about where we are collaborating together, and we have a proven deal registration program. So that supports Partners who are promoting our technology. And I think that, you know, our success and our Channel success in Australia and New Zealand. And our continued growth with the really shows that these programs are working. Then we have seen tremendous growth within Decker data with regards to our Dell Technologies business.
Where do you see the future going? What does the future hold for Dells Channel program? Well, actually with our programs, to be honest, our strategy is to be predictable and profitable. And so that has been our strategy for a while. And I think there was the channel really responds very well to that predictable nature. So I would expect predictable and profitable moving word. All of that said, of course, we always respond and welcome feedback from partners, and from a Distributors on where we can amend, make changes and improvements to our Channel programs. It's important for us collectively to respond to that Dynamic industry, that and environment that we find ourselves in. And as such, we have set up formal committees, where we receive feedback on a regular basis from strategic Partners. Where does the core data fit into those? The ecosystem that will take your data is part of our lineup of distributors in Australia, servicing our Australian Channel partners. And one of the things that our Australian Distributors do in terms of services and value-added services to the market is hold inventory. And that has become so important. In these covert times. As we know, there's been exponential growth from our customers in terms of demand for work from home solutions and Decker data. And our Distributors holding inventory to be able to meet the needs of those customers during this time has been absolutely imperative, and you've risen to the challenge there. Of course, there's other value-added services that our Distributors provide, such as staging and warehousing, marketing, consulting services, financial services to name just but a few say that these Services all complement our do Technologies offerings, and also really help with efficiency and operational smoothness.
What exactly are cios and it directors thinking today when it comes to Cloud? They are clearly looking at a multi-cloud strategy to ensure Better Business outcomes for their Enterprises. And you, as a Dell Technologies partner are uniquely placed to deliver to the CIO. Mandate. Fact is that cios are accelerating their pivot to Cloud 65% are expecting to increase. They're off Prem workload mix by 2021 whilst you can advise and enable this shift, you will need more than the public Cloud story as a Dell Technologies partner. You are in a unique position to capture this multi-cloud Market. Since you already have built-in expertise on selling public cloud and aligning the hybrid and private Cloud capabilities because of your strategic relationships, you can leverage your deep relationship with your customer, be that trusted advisor and seamless multi-cloud operation. You will be able to advise your customers how they can accelerate their business outcomes, improve business, agility and reliability while reducing complexity in today's multi-cloud world, depending on your organization's cloud services, strategy and capabilities, we can support you with the right engagement model, starting with the following options to consider, you can leverage select a Dell Technologies, cloud service providers who participate in the cloud partner connect program.
This enables you to quickly resell a variety of cloud services with minimal investment. Or if your organization already has a proven capability to build and run managed Services based on Dell Technologies, you can consider joining the Dell Technologies cloud service provider partner program. Let's now look at the benefits of the cloud partner connect option available to solution. Providers gain the confidence of partnering with a Dell Technologies, cloud service provider maintaining ongoing account control. You have an edge here with Cloud partner connect unlike traditional public Cloud providers, our cloud service provider Partners offer a full range of expertise with cloud services built on Dell Technologies. You got to choose from a variety of Dell Technologies, powered solutions from cloud service Partners tailored to meet customer needs delivered as a service. However, if your organization already has a proven ability to build and run managed Services based on Dell Technologies, you can consider the cloud service provider program as a Dell Technologies partner program.
The CSP program offers a tiered provision of benefits based on your business with Dell Technologies. In fact, when you build a multi-cloud play, it helps you get closer to the customers with more opportunities for profits and investment in this line of business can be very rewarding for you. Getting it is straightforward as you consider your pathway to Cloud. These Cloud partner connect resources will assist you teaming up with Dell Technologies. You are well placed to drive and deliver.
