Hello, everyone. Today we're going to be just getting right into it, going to be going over the top strategies for traffic generation that I used in order to be able to get clients to come into my agency, to solve them on a recurring service program. So in a second, we're going to hop into my computer. I'm going to show you the numbers that my agency is currently doing, because I'm all about transparency here so that each sees website. But then, of course, we're going to be getting into the traffic generation strategies, because what I do is a bit unique compared to what most agencies do, and especially what most agency gurus, who's like to discuss that for someone getting started, should do. And I think the way that I go about it has worked very well. For me. It's definitely not the easiest. I mean, there's really no easy route, but to me, the prepositioning that I've been able to achieve and how much better the conversation is for the strategy session in terms of clients coming to me, as opposed to me, trying to go after clients and being down their door and trying to basically cold call your way in the conversation is so much different. So much better. So let's hop into my computer take a look at the numbers, and then into the traffic generation strategies that I use. Okay, guys.
So we're here in my stripe account, and I will refresh the page. Because again, I'm all about transparency here with you guys, because I actually kind of want to discuss that real quick just because of the fact that there's so much garbage going on with fake gurus out there who show off five, ten, twenty, fifty thousand dollars a day, or whatever it is, and it's just their core sales.
It's not actually the business model that they are discussing or teaching about whatever I've seen it in ads. And because of that, I'm going to actually respect my audience and show you the true numbers behind my business. Because again, I'm just about being transparent and showing what the realities are of actually growing. This have a business, because for me, it took me four years to really make things happen. And part of that is because I just shiny object syndrome, a whole bunch of other terrible work habits and all that sort of stuff. But I want to paint a picture of the reality, as opposed to the gurus that are showing off, ran Lamborghinis, rented houses and whatever else. And then they flaunt their course sales money, as opposed to the actual business model. And if they want to do that, they can go ahead. And that's not to say that I don't love all that cool stuff. I definitely have my sights on very, very cool things that I like. But I gotta grow this business to make that. All that stuff happen, because I can't stress enough how much easier life is when I you have recurring Revenue to count on. And that's one of the things I want to get into. And some of these upcoming blog for the sales process pricing all that sort of stuff. Those are blog that are going to be coming soon. So be sure to be subscribed to stay up to date on those, but for today, as of December 17 2021 doing 10000 725 bucks and recurring monthly revenue. And so while that is not setting the world on fire by any means, it's pretty low on the totem pole, especially when you factor in kind of the margin and whatnot. And that's actually really good margins with the way I've structured things. And I put in a lot of time to make this all happen.
But in order to get to this point in terms of billing Authority, where I'm actually being sought out as an agency, that is the go-to choice, as opposed to me trying to cold call cold email, cold masses, all that sort of stuff where the conversation and the sales conversation and all that is just so much harder, because as opposed to them coming to me because they see holy cow, you guys get great results. We need to get on board. So we'll get into that in future blog But I just want to be transparent again about doing doing just under 11 thousand bucks a month. Nine current clients tend subscriptions. The one is was a client that I had previously who was paying 1500 a month, but he couldn't find any more employees. We can't really handle the crazy workload service going to have to pause the program for now, and just do web hosting. So that's what that one is for. But otherwise, the total revenue is split between some that are a thousand bucks a month ones that like 925, because there are kind of turning a rural area, and then another at 12:50 and then three last month in November, that I signed for 1500 a month each actually one signed, technically on the first day of the month. But I'm really hoping to grow this, certainly by three clients at ideally 1500 maybe even 1750 or two grand a month for website SEO interview syndication. That's kind of my goal 3 per month. That's where I can handle working solo with my hybrid white-label SEO that I do. Okay. So, the topic at hand, how am I getting clients that are coming into my agency, seeing my company as the authority within the industry for our deal client Avatar, which is the revenue ranges 200k to about 2 million bucks in Revenue. How are we getting these? People come into a? So I'm just gonna cover it real quick here, the strategies that I have. So, the very first thing that we obviously need we need traffic.
And so, if you like me to do a blog on the topics that I choose and sort of that sort of stuff comment down below my agencies channel has about, I think, around 5000 subscribers, which is actually a huge for like an agency, because usually you're not going to get a lot of views. However, the views you do get in the people that do actually click through to go to your website and book a call. They're going to be worth a lot, especially if they're you're doing website design, SEO review syndication, that type of program where you're getting them amazing results. Why would they leave? Because what's 18 Grand a year in an investment into your service program for them, when they're turning that into two hundred thousand, three hundred, four hundred, five hundred thousand dollars a year in new Revenue that is just continually coming in, and they're able to go off that and then upsell those clients into maintenance, or whatever it is. Again, this is just me speaking for landscaping. You might be working on a different Niche, but the value is so high hi for the leaves that do, in fact, come in. And so the number one traffic strategy that I have that works the best in terms of prepositioning the actual prospects that see me is the authority they see they were very knowledgeable. See that were able to share information. All that sort of good stuff is YouTube also, because they can see my face. If you're doing YouTube, have yourself on a camera, use your phone. If you have the new type of iPhones or whatever, don't just Beauty on the Camtasia, hiding yourself, you're gonna have to go on the screen. And if you're someone that's outside the US, and I've just do what you got to do, that's going to help. It's just going to help you that much more good things, such as clients coming in to pay you very healthy sums of money every single month. I think it's worth it to maybe uncomfortable on camera for a little while until you get good at it. So YouTube is number one. So let me just change the color of that, because that's green right there. That's money. So Bottom Line, YouTube is going to be the best traffic generation strategy it straight up warm traffic.
And it man is just so much better. Like I can't stress even the leaves that come in through the next methods, which is the search engine, because my site is doing very well in terms of ranking for keywords that are specific to landscape, marketing, landscape, SEO and snow removal SEO, all sorts of good stuff like that. . But either way, coming in through Google is the second method. You need to be building agency website. I don't care what gurus say. Go don't have another website, just focus on if in today's day and age. If a company is going to invest into purchasing and expensive service program from someone, they want to see their website, they want to see their web presence.
They want to see reviews, testimonials, all that sort of stuff. . So the next thing with the traffic that does come to the website, usually through YouTube or through Google search is retargeting ADS. So I have three retargeting ads right now now. And so here are actually my retargeting ads that I have. So, two different video testimonials, one from couple, the basically top first clients that I had. And then the other one is a long for mad. And actually, I'll go into it right here. You can kind of see it. And basically, I'm just painting the picture with a lot of just storytelling and hitting them with scarcity. And this isn't like a BS Star City like we start up have waiting lists into areas of the country. Now at this point, with multiple contractors waiting, and they'll doors likely never open, because once a client generally stays on board, they're going to stay with us for indefinitely, as long as we're getting them really good results, or they get so big that they hire an in-house marketing team. But at that point, that company has to be doing like three, four, five million bucks a year, or more than that, probably in many cases. So there's this ad right here. If we actually come through, we saw this month. We've had a person. Let's go back to the add sets. We had a person convert 49 bucks to actually schedule off the retargeting. So again, I'm not running any cold traffic, so that's free traffic coming in. That's is my time invested into SEO. And technically, I did spend money on links and that sort of stuff, but not bad 49 bucks. If we look at the all time, I forgot when I actually started running these, I think it was March of this year. And so you can see per website schedule $31 for this ad, as opposed to the videos, which are almost 115 bucks. And so the story telling in that in these ADS works again, this is retargeting of this is the people who have already engaged with my company. This isn't cold traffic. I could probably try a cold drive and see how it turns out. But it all performs the other ads by a long shot. So that's what I'm doing for retargeting. And that seems to work out really well. If you have retarding strategies that you've been working on, let me know down below comments. I'd like to hear what you guys have that you've been working on if you've had success with those. So now the other couple strategies that have been using our course cold traffic ads, which I was kind of using a template used by another marketing agency that works in a different Niche. And that may work for them, but it didn't really work out that well, for me, the sessions that I had and Grand my sales process at the time sucked compared to what I have now in terms of the actual strategy session script. So I could try the ads again. But for me, right now, I'm really just trying to cash flow as much as I can. So I'm not really investing heavily into cold traffic as because it is expensive, you're going to be spending probably two to three thousand bucks to get a client. And right now, I just don't want to do that. I'd rather just put my time and effort into YouTube and build that organic traffic and hopefully build that system and just really get that producing. And I'm trying to get one new video a week here. Now that I've kind of got some time as we head into the end of the year here, Facebook and Instagram ads. There's definitely opportunity out there again.
This is for Home Services. If you're working in another Niche like lawyers or something, it might be completely different. You can have to research your Niche and see what they're doing for their online activity if they're hanging out on Facebook or not. And I would highly suggest finding out about the niche that you're working it. So the other one that I have tried is pay-per-click a little bit, and it's very, very expensive for the clicks. It's like 20 bucks to click. I don't feel like paying that much per click, and I'm sure it's probably similar Facebook. It's going to cost you three grand to get choir client. But I also did do YouTube ads as well. That worked out okay again, by sales process. My sales script for the strategy session was not very good compared to what it is now. So the methodology would probably go a little bit better. But I have some work left to do on the ads before I even start running ads again to cold traffic, because I just didn't like the way they performed. But YouTube is another option, because with the YouTube channel, I can retarget the people that watch my blog. And that's one of the biggest things you can show just to those people. And it's already basically a warm traffic. So it's a little bit cheaper to convert those people to last. I kind of just want to touch on a couple of things here that I'm going to get more into detail in the future blog Again, be sure to be subscribe. So you know, when those videos are coming out, but I just can't stress enough putting the work in to make your agency site look as best as you can put a ton of effort into. I mean, this is mine, and I think there's still things I should definitely improve, but doing that, making it look as good as it possibly can, and also making sure that it can rank in the search engines and investing into gas bows and investing into Niche edits and press releases and that sort of stuff, not because you can then show off and say, oh, we're featuring on Forbes or whatever, but for the SEO aspect, that's what we're talking about here for press releases. We want just make sure Google sees that, hey, we're the top shit here. We need to be number one for a lot of these searches. So we can be pulling in people. And that's the best thing about it, because when you have people that come to you, as opposed to you having to go to their door and pound on their door like this. Guy, right here, cold call and cold email and cold message. You all this stuff it, it can work if you run a lot of numbers. You have a VA that does this. But the conversation is so much harder to have even cold traffic ads I've noticed were very difficult conversations, even with my really good script that has just helped me tremendously with strategy sessions, because there's so much skepticism that a person is going to have when it comes to cold messaging or cold traffic. Because if you don't have the testimonials that's going to show an actual person that's an actual business owner in the industry that you are serving. If you don't have this, it's going to be an uphill battle. I can promise you that. So I've done other videos where I say, hey, get a client for free offer to do it for you to the website, do their SEO put the time in? I did this three and a half years ago, and it paid off immensely. So far. This is, again, a pretty small number in the grand scheme of things, but with what I've built so far, the the momentum I'm starting to build, I know for a fact a bit hit some of my goal numbers this year that I've set, which I'm going to keep to myself for the time being. But it stemmed from I'm going and doing the work for free and offering something of value to somebody else that's going to help them tremendously, like these guys. Here I did their website.
You did a lot of the SEO work for very, very, very cheap, and they got amazing results. And here's what I have testimonials that sell my service program to prospects, without even them having to second-guess it. Now, I've had some really good success this year with clients that is going to be even more of these blog and it's just going to Snowball Effect. And as you build up the momentum and it's basically like a snowball rolling down a mountain, as opposed to you trying to push a boulder up a mountain and way rather be the one putting together a snowball as opposed to pushing a boulder. So that's the last thing on that is just have them come to you get find the niche. And I'm have a Blog on Niche selection coming here as well. But find the niche become the go-to agency out there, do some work for free for somebody, or they pay for the ads. Something like that. Get the amazing results. I can't stress enough how much that is. And then the number one thing also is to make sure you're solving their problem. When you're talking to strategy session, don't talk about rankings, do talk about their website, don't talk about review syndication. And then turn those into sales and make sure those are quality leads. And if you were doing SEO or doing search engine traffic with its ads, SEO, whatever, those are going to be quality leaves that are going to be able to convert into sales. And then for you, as the agency owner that turns into currency coming to you. So it's worth it. Put in the work consistently. I mean, we're doing 11k right now, and I want to do a whole lot more than that. It is absolutely doable, even probably just with one platform.And I think we can definitely hit the goals. And so the bottom line, that's what it comes down to become one of the best options in your industry that you serve by having the great results. If that means taking on someone for free, do it. It's going to work out tremendously. And then when you get into the conversation with them, solve their problem, don't talk about SEO, don't talk about the service.
